艺术地理学视角下运河旅游地图的数字化设计研究  

Digital Design of Canal Tourism Maps from the Perspective of Artistic Geography

作　　者：马旗 MA Qi(Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学,天津300134

出　　处：《包装工程》2025年第6期451-462,共12页Packaging Engineering

基　　金：2022年度天津市艺术科学规划项目(E22037)。

摘　　要：目的京杭大运河作为中华文明的重要轴线,承载着丰富的艺术和旅游价值。艺术地理学视角下运河旅游地图的数字化设计,既是对运河艺术文明的继承与弘扬,也是旅游地图在数字传播环境中进行创新转化的一次努力和尝试。方法通过分析当下旅游地图数字化设计的研究现状,提出从地理的视角切入并分析地图设计、以艺术为入口探讨旅游模式创新,梳理艺术地理学导入旅游地图数字化设计的逻辑思路并从“主题内容的数字转化”“场景空间的数字重构”“数字互动叙事设定”3个方面构建设计流程,展开江苏段“艺游运河”旅游地图的数字化设计实践,设计兼具艺术性与实用性的运河旅游地图数字化设计作品。结论将艺术地理学理念导入运河旅游地图的数字化设计中,不仅能够趣味化呈现运河沿线艺术风貌,而且更好地提升了运河艺术文明的传播效率,为运河旅游地图数字化设计的创新提供新思路。As a significant axis of Chinese civilization,the Grand Canal carries rich artistic and tourism value.The digital design of canal tourism maps from the perspective of artistic geography represents both an inheritance and promotion of the artistic civilization contained in the canal and an innovative transformation of tourism maps in the digital communication environment.By analyzing the current state of research on the digital design of tourism maps,an approach that examined map design from a geographic perspective was proposed,while the tourism model innovation was explored from the perspective or art.The logical framework for integrating artistic geography into the digital design of tourism maps was outlined and the design process was constructed based on three aspects of"digital transformation of thematic content,digital reconstruction of spatial scenarios,and digital interactive narrative settings".This framework was applied to the digital design practice of the"Art Tour Canal"tourism map for the Jiangsu section,aiming to create a digital design work balancing artistry and practicality.Incorporating the principles of artistic geography into the digital design of canal tourism maps not only presents the artistic features along the canal in an engaging manner,but also enhances the efficiency of disseminating canal artistic civilization,providing new insights for the innovation of digital canal tourism map design.

关 键 词：艺术地理学 运河旅游 旅游地图 数字化设计 

分 类 号：TB482[一般工业技术—包装工程]