非情感化设计理念下化妆品包装可持续性设计策略研究  

Sustainable Design Strategies for Cosmetic Packaging from the Concept of Unemotional Design

作　　者：张睿智 范珍妮 范格丽 曾槟文 夏洋 ZHANG Ruizhi;FAN Zhenni;FAN Gei;ZENG Binwen;XIA Yang(Xinjiang University,Urumqi 830046,China;Shanghai University,Shanghai 200444,China;National University of Singapore(Suzhou)Research Institute,Jiangsu Suzhou 215008,China;Kashi University,Xinjiang Kashi 844006,China;Xinjiang Museum,Urumqi 830091,China)

机构地区：[1]新疆大学,乌鲁木齐830046 [2]上海大学,上海200444 [3]新加坡国立大学苏州研究院,江苏苏州215008 [4]喀什大学,新疆喀什844006 [5]新疆维吾尔自治区博物馆,乌鲁木齐830091

出　　处：《包装工程》2025年第6期489-498,共10页Packaging Engineering

基　　金：新疆维吾尔自治区“天池英才”-创新领军人才计划(51052401402)。

摘　　要：目的针对消费者受到情感驱动购买与替换化妆品造成的资源浪费问题,从消费者的情感角度探索减缓化妆品废弃的循环速度的化妆品包装可持续性设计策略。方法首先通过文献综述法分析当前化妆品包装的可持续性设计现存的问题;其次采用问卷调查法收集数据建立SEM模型,并利用SPSS软件分析影响消费者购买化妆品意愿的包装因素;接着依据消费者的购买要素及非情感化设计理念,提出化妆品包装可持续性设计策略,并在设计实践中应用;最后采用模糊评价法验证设计策略在化妆品包装设计中的有效性。结果消费者购买化妆品时受到感性因素的影响,据此化妆品包装可以引入提倡设计分离情感的非情感化设计理念。结论基于非情感化设计理念和消费者对化妆品包装的需求,提出的一系列设计策略,使化妆品更易于被消费者按需购买和长期持有,减少了资源的浪费和环境破坏,从而推动社会的可持续发展。To address the issue of resource waste caused by consumers'emotion-driven purchasing and disposal of cosmetics,the work aims to explore sustainable cosmetic packaging design strategies from the emotional perspective of consumers to slow down the cycle of cosmetic waste.Firstly,the existing problems of sustainable design in cosmetic packaging were analyzed through literature review.Then,data were collected through a questionnaire survey to establish an SEM model and analyze the packaging factors influencing consumers'willingness to purchase cosmetics by SPSS software.Subsequently,sustainable design strategies for cosmetic packaging were proposed based on consumers'purchasing factors and the unemotional design concept,and applied in design practice.Finally,the effectiveness of the design strategies was verified by fuzzy evaluation methods.Consumers were influenced by emotional factors when purchasing cosmetics.Therefore,the unemotional design concept promoting the separation of emotion from design was introduced into the cosmetic packaging.In conclusion,a series of design strategies proposed based on the unemotional design concept and consumers'packaging needs can make cosmetics more easily purchased and held as needed,reducing resource consumption and environmental destruction,thereby promoting sustainable development of the society.

关 键 词：化妆品包装设计 可持续性设计 非情感化设计 

分 类 号：TB482[一般工业技术—包装工程]