互联网使用、经营规模与职业粮农水稻绿色生产技术采纳行为——基于家庭代际的调节效应  

Internet Usage,Business Scale and Adoption Behavior of Green Production Technologies by Professional Rice Farmers:Adjustment Effect Based on Intergenerational Family

作　　者：刘思宇 魏天知 魏天言 郭如良[1] LIU Siyu;WEI Tianzhi;WEI Tianyan;GUO Ruliang(College of Economics and Management,Jiangxi Agricultural University,Nanchang 330045,China;College of Design and Art,Nanchang Jiaotong Institute,Nanchang 330100,China;College of Humanities,Jiangxi University of Chinese Medicine,Nanchang 330004,China)

机构地区：[1]江西农业大学经济管理学院,江西南昌330045 [2]南昌交通学院设计与艺术学院,江西南昌330100 [3]江西中医药大学人文学院,江西南昌330004

出　　处：《云南农业大学学报(社会科学版)》2025年第2期60-67,共8页Journal of Yunnan Agricultural University(Social Science)

基　　金：国家自然科学基金面上项目“粮食主产区职业粮农优质稻生产决策行为:驱动激励、绿色技术采纳与政策优化研究”(72273058);江西省科技厅管理科学战略支撑类项目“打造新时代全面推进乡村振兴样板之地调查研究”(20222BAA10W09)。

摘　　要：基于江西省职业粮农调研数据,分析互联网使用和经营规模对职业粮农水稻绿色生产技术采纳行为的影响,探讨受访者家庭代际的调节效应。结果表明:(1)互联网使用显著正向影响职业粮农水稻绿色生产技术采纳行为;(2)经营规模对职业粮农水稻绿色生产技术采纳行为具有显著促进作用;(3)家庭代际在经营规模对职业粮农水稻绿色生产技术采纳行为的显著正向影响中起到抑制性的调节作用。据此建议:加强互联网技术普及,促进农业绿色生产技术提升;鼓励粮农适度规模经营,大力扶持种粮大户;构建家庭农业服务平台,创新代际差异化经营模式。Based on the survey data of vocational professional rice farmers in Jiangxi Province,this paper analyzed the impact of internet usage and business scale on the adoption of green production technology by professional rice farmers,and discussed the moderating effect of the respondents’families from generation to generation.The results showed that:(1)Internet usage significantly and positively affected the adoption of green production technology by professional rice farmers;(2)The scale of operation had a significant promoting effect on the adoption of green production technology by professional rice farmers;(3)Intergenerational family played a suppressive moderating role in the significant positive impact of business scale on the adoption behavior of green production technology in vocational agriculture and rice production.Therefore,it was suggested to strengthen the popularization of internet technology and promote the upgrading of agricultural green production technology;Encourage moderate scale operation of food and agriculture,and vigorously support large-scale grain growers;Building a family agriculture service platform and innovating intergenerational differentiated business models.

关 键 词：互联网使用 经营规模 职业粮农 绿色生产技术采纳 

分 类 号：F323.3[经济管理—产业经济]