“新闻作为意识形态”:新闻舆论工作与主流意识形态建设的关系建构——基于新时代以来习近平总书记关于党的新闻舆论工作重要论述的考察  

"News as Ideology":Relationship Construction between Public Opinion Work and Mainstream Ideology Development

作　　者：双传学 赵赟 Shuang Chuanxue;Zhao Yun

机构地区：[1]新华日报社,江苏南京210092 [2]河海大学马克思主义学院,江苏南京210024

出　　处：《传媒观察》2025年第2期5-17,共13页Media Observer

基　　金：马克思主义理论研究和建设工程重点项目“习近平文化思想在江苏的生动实践研究”(2024MSJ010);江苏省社科基金重点项目“深化文化体制改革研究”(24ZXZD003)阶段性成果。

摘　　要：当前,新的信息传播技术正在不断重构传播格局与舆论生态,意识形态斗争的复杂性艰巨性日益凸显,媒介的意识形态化和意识形态的媒介化相互影响。在此背景下,科学认识和把握主流意识形态建设与党的新闻舆论工作的关系,于开展现实工作意义重大。具体而言,既要看到党的新闻舆论工作是主流意识形态建设的主平台、主力军、主战场,也要看到主流意识形态建设是党的新闻舆论工作的黏合剂、定盘星、风向标。做好党的新闻舆论工作,就要坚持辩证思维、融合思维、创新思维、底线思维,处理好政治属性与传播属性、理论宣传与舆论引导、内容为王与平台制胜、正能量与大流量的关系,有力有效推动主流意识形态的认同建构。The emergence of new information dissemination technologies has reshaped the communication landscape and the public opinion ecosystem,making ideological struggles increasingly complex and challenging.A scientific understanding of the relationship between mainstream ideological construction and the Party's news and public opinion work is crucial for effective practice.Specifically,it is essential to recognize that the Party's news and public opinion work serves as the primary platform,driving force,and battleground for shaping mainstream ideology.At the same time,mainstream ideology acts as the cohesive force,stabilizing anchor,and guiding compass for the Party's news and public opinion efforts.To excel in this work,it is necessary to adopt dialectical,integrated,innovative,and bottom-line thinking.This involves effectively balancing political and communication attributes,theoretical advocacy and public opinion guidance,content quality and platform influence,as well as positive energy and audience engagement.By doing so,mainstream ideology can be effectively strengthened and upheld.

关 键 词：党的新闻舆论工作 意识形态 新闻舆论 关系建构 

分 类 号：G206[文化科学—传播学]