数字时代媒介舆论对中国引进外资的影响  

The Impact of Media Public Opinion on Inward Foreign Direct Investment in China in the Digital Age

作　　者：晏艳阳[1] 汤会登 梁筱婕 YAN Yanyang;TANG Huideng;LIANG Xiaojie

机构地区：[1]湖南大学金融与统计学院 [2]湖南大学外国语学院

出　　处：《国际经贸探索》2025年第2期71-89,共19页International Economics and Trade Research

基　　金：国家社会科学基金项目(21BYY006);湖南省金融学会重点课题(HNFSK202102)。

摘　　要：文章结合经典传播学、媒介理论与国际投资理论,运用GDELT数据库和外商直接投资数据实证检验媒介舆论对中国引进外资规模与质量的影响。研究发现:媒介舆论的负面偏向降低了中国引进外资的金额与数量,但同时提高了进入门槛,使得引进外资的质量显著上升,存在舆论壁垒筛选效应;媒介舆论通过影响双边外交关系与双边贸易成本两条路径对中国引进外资水平产生影响,存在舆论情绪传染效应;数字时代“去中心化”媒介发挥正向调节作用;在OECD国家与非“一带一路”共建国家媒介舆论效应更为强烈;媒介舆论效应不仅影响中国,在其他国家中同样发挥作用。By combining classic communication studies,media theory and international investment theory,this paper empirically examines the impact of media public opinion on the scale and quality of inward foreign direct investment(IFDI)in China based on GDELT database and the data of IFDI.The research shows that the negative bias of media public opinion reduces the amount and quantity of IFDI in China,but at the same time,it raises the entry threshold,resulting in the significant improvement in the quality of IFDI and indicating the screening effect of public opinion barrier;media public opinion affects IFDI in China through two paths of influencing bilateral diplomatic relations and bilateral trade costs,indicating public sentiment contagion effect;“decentralized”media plays a positive moderating role in the digital age;the effect of media public opinion is more significant in OECD countries and the countries that do not participate in the Belt and Road Initiative;the effect of media public opinion not only affects China,but also plays a role in other countries.

关 键 词：媒介舆论 引进外资 舆论壁垒 情绪传染 去中心化 

分 类 号：F115[经济管理—国际贸易]