Why You Like Minimalist Packaging Researchers have discovered why shoppers prefer simple packaging designs  

为什么极简包装深得人心 研究人员发现购物者偏爱简单包装设计的原因

作　　者：Lan Anh Nu Ton 

机构地区：[1]不详

出　　处：《空中英语教室(高级版.彭蒙惠英语)》2025年第4期30-31,47,48,共4页Studio Classroom

摘　　要：For decades,marketers of consumer goods designed highly adorned packages,deploying bold colors,snazzy text,cartoons and illustrations to seize the 05 attention of shoppers.Conventional wisdom held that with thousands of products competing against one another in big-box stores and supermarkets,companies needed to do everything in their power to make their products stand out.几十年来,消费品的营销人员设计装饰极为花哨的包装,使用大胆的颜色、时髦的文字、卡通和插图来吸引购物者的注意。传统观点认为,和大卖场及超市中成千上万的产品竞争,公司需要竭尽所能让自己的产品脱颖而出。

关 键 词：COMPANIES STORES ILLUSTRATION 

分 类 号：F42[经济管理—产业经济]