视觉营销视角下饲料产品包装的优化设计  

Optimal design of feed product packaging from visual marketing perspective

作　　者：王颜 WANG Yan(Xinyang Vocational College of Art,Xinyang,Henan Province 464000,China)

机构地区：[1]信阳艺术职业学院,河南信阳464000

出　　处：《中国饲料》2025年第4期113-116,共4页China Feed

基　　金：河南省哲学社会科学规划项目阶段性成果(2023CYS053)。

摘　　要：随着经济的不断发展,人们的消费观念正在发生变化,并对消费行为和产业经济产生深远影响。而包装作为畜牧养殖户接触饲料产品的重要媒介,能在饲料企业和畜牧养殖户之间建立信息互动的渠道,所以越来越多的饲料企业开始关注包装设计。特别是在产能过剩和同质化竞争背景下,饲料企业除了提高饲料产品质量和售后服务水平外,还希望通过包装设计的方式传递饲料产品信息,促进饲料产品流通,增强饲料产品吸引力。为此,本文从视觉营销视角出发,深入分析了饲料产品包装的色彩、图像、文字、造型设计,力求实现产品促销,提高饲料企业的经济效益。With the continuous development of the economy,people's consumption concepts are undergoing changes,which have a profound impact on consumption behavior and industrial economy.As an important medium for livestock breeding customers to access feed product,packaging can establish an information interaction channel between feed companies and livestock breeding customers.Therefore,more and more feed companies are paying attention to packaging design.Especially in the context of overcapacity and homogeneous competition,feed companies not only aim to improve the quality of feed product and after-sales service levels,but also hope to convey feed product information through packaging design,promote feed product circulation,and enhance the attractiveness of feed product.Therefore,this article starts from the perspective of visual marketing and deeply analyzes the color,image,text,and design of feed product packaging,striving to achieve promotion of feed product and improve the economic benefits of feed enterprises.

关 键 词：视觉营销 饲料产品 包装设计 优化设计 

分 类 号：F3[经济管理—产业经济]