数字时代短视频观看的游戏式沉浸及其审美批判  

The game style immersion of short video viewing and it’s aesthetic criticism in the digital age

作　　者：刘俊[1] 董传礼 Liu Jun;Dong Chuanli

机构地区：[1]中国传媒大学艺术研究院,北京100024 [2]山东师范大学新闻与传媒学院,山东济南250358

出　　处：《东岳论丛》2025年第2期27-34,191,共9页DongYue Tribune

基　　金：北京市社会科学基金规划项目重点项目“健全网络文艺综合治理体系的机制与路径研究”(项目编号:23YTA024);中宣部宣传思想文化青年英才项目“中华优秀传统文化与现代社会传播相协调问题研究”(项目编号:2021QNYC220)的阶段性成果。

摘　　要：在数字时代,短视频早已是大众广泛参与的观看样态,社会加速运转带来了网络信息接受的超载,短视频的微叙事特性和碎片化文本顺应了与深度注意力相反的“超级注意力”式的观看需求,其数字化、游戏式的沉浸观看内涵不断拓展,建构出线上线下、虚拟现实融合的社会图景。主体畅游在短视频平台“赛博空间”中连续不断、交替出现的沉浸体验和游戏互动,分别表现为在视听文本中的沉浸式观看,以及点赞评论、挑战活动、购买商品、赠送礼物、私信聊天、玩小游戏等互动行为。对短视频的游戏式沉浸观看需要进行审美反思,反思的重点可以是趣缘指向和算法推荐带来的圈层化审美认知,被商业消费化和暴露展示的身体审美,崇尚感官刺激和瞬间体验的“竞速美学”,以及草根文化的崛起和宏观叙事的旁落。In the digital age,short videos have long been a widely participated viewing form for the general public.The accelerated operation of society has brought about an overload of online information reception.The micro narrative characteristics and fragmented text of short videos conform to the demand for“super attention”viewing,which is opposite to deep attention.Its digital and gaming style immersive viewing connotation continues to expand,constructing a social landscape that integrates online and offline,and virtual reality.The immersive experience and game interaction that occur continuously and alternately in the short video platform“Cyberspace”are manifested as immersive viewing in audio-visual texts,as well as interactive behaviors such as likes and comments,challenge activities,purchasing goods,giving gifts,private message chatting,and playing mini games.The game style immersive viewing of short videos deserves aesthetic reflection.The focus of reflection can be on the circle based aesthetic cognition brought about by interest orientation and algorithm recommendations,the body aesthetics that are commercialized and exposed,the“racing aesthetics”that advocate sensory stimulation and instant experience,as well as the rise of grassroots culture and the decline of macro narratives.

关 键 词：短视频 微叙事 网络视听 视频审美 游戏式沉浸 

分 类 号：G20[文化科学—传播学]