文化消费语境下非物质文化遗产活化的现实困境与实践路径  

Research on the Realistic Dilemma and Practice Path of Intangible Cultural Heritage Revitalization in the Context of Cultural Consumption

作　　者：靳晓林 刘淑兰[1] JIN Xiaolin;LIU Shulan(School of Marxism,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China)

机构地区：[1]福建农林大学马克思主义学院,福建福州350002

出　　处：《福建技术师范学院学报》2025年第1期67-74,83,共9页JOURNAL OF FUJIAN POLYTECHNIC NORMAL UNIVERSITY

基　　金：福州市哲学社会科学规划重点项目(2024FZB64);福建农林大学马克思主义学院2024年度科研培育项目。

摘　　要：文化消费语境下非物质文化遗产活化具有增强文化消费价值认同、满足文化消费需求、提升文化消费产业效能等价值意蕴;从文化消费的产品、群体、空间、生态等维度,分析非物质文化遗产文化内涵、非遗后备力量、非遗活动场域、非遗市场经营模式等方面存在的问题;提出厚植文化消费内涵、壮大文化消费队伍、强化文化消费体验、健全文化消费帮扶等路径,以实现非遗的整体化保护、人格化传承、数字化再现、产业化发展。The revitalization of intangible cultural heritage in the context of cultural consumption carries the value implications of enhancing the cultural consumption value identity,meeting cultural consumption demands and improving the efficiency of the cultural consumption industry.This paper analyzes the problems of cultural connotation,reserve force,activity field and market operation mode of intangible cultural heritage from the dimensions of products,groups,space and ecology of cultural consumption,and proposes paths such as deeply cultivating the connotation of cultural consumption,expanding the cultural consumption group,strengthening the cultural consumption experience,and improving cultural consumption support,in order to achieve the holistic protection,personalized inheritance,digital reproduction,and industrial development of intangible cultural heritage.

关 键 词：文化消费 非物质文化遗产 活化 

分 类 号：F014.5[经济管理—政治经济学]