媒体融合视角下中国影视对印尼传播的演变特征与发展路径  

The Evolution Characteristics and Development Path of Chinese Film and Television's Communication to Indonesia from the Perspective of Media Convergence

作　　者：林嵩 胡艾婧 雷艺璇 LIN Song;HU Aijing;LEI Yixuan(School of Art and Media,Fujian Polytechnic Normal University,Fuzhou,Fujian 350300,China;Television School,Communication University of China,Beijing 100024,China)

机构地区：[1]福建技术师范学院艺术与传媒学院,福建福清350300 [2]中国传媒大学电视学院,北京100024

出　　处：《福建技术师范学院学报》2025年第1期98-108,共11页JOURNAL OF FUJIAN POLYTECHNIC NORMAL UNIVERSITY

基　　金：福建省社会科学基金项目(FJ2024C052);福建省中青年教师教育科研项目(社科类)一般项目(JAS22121);校级科研项目(中印尼研究专项、ZXZYNY202310)。

摘　　要：作为文化互信的先行者之一,影视成为推动公共外交和建构国家形象的重要媒介。中国与印度尼西亚建交以来,随着外交关系和媒介生态变化,中国影视对印尼传播经历了从重政治外宣到重文化交流、从单向的译制到双边的合作、从单一落地放映到多媒体化尝试的演变,但是总体上我国影视作品在印尼市场竞争时还相对弱势。在媒体融合视角下,中国影视在对印尼传播过程中要促进文化融合,构建共通故事,减少接受折扣;推动市场融合,尊重群体差异,覆盖不同圈层;实现平台融合,拓宽网络渠道,绘制用户画像,从而加强国际传播能力。As one of the pioneers of cultural mutual trust,film and television have become important media for promoting public diplomacy and constructing national image.Since the establishment of diplomatic relations between China and Indonesia,due to the changes in diplomatic relations and media ecology,the dissemination of Chinese film and television to Indonesia has undergone an evolution from emphasizing political publicity to focusing on cultural exchange,from one-way translation to bilateral cooperation,and from single landing projection to multimedia attempts.However,as a whole,Chinese film and television works are still relatively weak in the Indonesian market competition.From the perspective of media convergence,Chinese film and television are expected to promote cultural integration,create common stories,and reduce accepting discounts in the process of spreading to Indonesia;promote market integration,respect group differences,and cover different circles;realize platform integration,broaden network channels,draw user profiles,so as to strengthen international communication capabilities.

关 键 词：国际传播 影视传播 文化共通 分众整合 流媒体 

分 类 号：G229.25[文化科学]