科研场景下人工智能生成内容用户采纳意愿的影响因素组态效应分析  

Configuration Effect Analysis of Factors Influencing User Adoption Intention of Artificial Intelligence Generated Content in Scientific Research Scenario

作　　者：郭顺利 张雪宁 苏新宁[1] Guo Shunli;Zhang Xuening;Su Xinning(School of Information Management,Nanjing University,Nanjing 210023,China;Department of Communication,Qufu Normal University,Rizhao 276826,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]曲阜师范大学传媒学院,山东日照276826

出　　处：《现代情报》2025年第4期74-86,共13页Journal of Modern Information

摘　　要：[目的/意义]解析科研场景下AIGC用户采纳意愿影响因素之间复杂的关联关系以及是否存在单一因素对用户采纳意愿产生必要性影响,为AIGC在科研场景中的推广和应用提供理论和实践参考。[方法/过程]运用必要条件分析和模糊集定性比较分析方法对522份问卷数据进行分析,探究单一因素的必要性和组态路径的充分性。[结果/结论]研究发现,不存在单一因素对AIGC用户采纳意愿产生必要性影响,在影响因素组态路径中存在11条用户高采纳意愿路径和4条用户低采纳意愿路径。其中,感知质量、感知有用性、感知易用性、感知任务技术匹配度、感知信任、社群影响、用户期望7个影响因素在组态路径中均作为核心条件或边缘条件对用户采纳意愿产生重要作用。[Purpose/Significance]The study aims to analyze the complicated relationship among the factors influencing the adoption intention of AIGC users under the scientific research scenario,and analyzes whether there is a single factor that has a necessary effect on the adoption intention of users,it provides theoretical and practical reference for the popularization and application of AIGC in scientific research scenarios.[Method/Process]The necessary condition analysis and fuzzy set qualitative comparative analysis were used to analyze 522 questionnaire data to explore the necessity of single factor and the adequacy of configuration path.[Result/Conclusion]The study finds that there is no single factor that has a necessary effect on the adoption intention of AIGC users,there are 11 high adoption intention paths and 4 low adoption intention paths in the influencing factors configuration paths.Among them,perceived quality,perceived usefulness,perceived ease of use,perceived task technology matching,perceived trust,social influence,and user expectation all play an important role in the configuration path as the core condition or edge condition.

关 键 词：人工智能生成内容 模糊集定性比较分析 采纳意愿 影响因素 科研场景 

分 类 号：G252.0[文化科学—图书馆学]