大数据时代融媒体信息生态研究与实证分析——以趣头条和今日头条对比为例  

Research and Empirical Analysis of the Ecology of Convergence Media Information Ecology in the Era of Big Data--Take the Comparison Between Qutoutiao and Toutiao for Example

作　　者：崔金栋[1] 时洪轩 崔豪迈 Cui Jindong;Shi Hongxuan;Cui Haomai(School of Economics and Management,Northeast Electric Power University,Jilin 132012,China)

机构地区：[1]东北电力大学经济管理学院,吉林吉林132012

出　　处：《现代情报》2025年第4期98-109,135,共13页Journal of Modern Information

基　　金：国家社会科学基金项目“大数据时代主流融媒体信息资源管理机制研究”(项目编号:20BTQ090)。

摘　　要：[目的/意义]大数据时代融媒体平台的健康发展是网络强国的重要支撑,也是数字经济发展的关键一环,融媒体环境信息生态的研究极具价值。[方法/过程]本文以现有网络信息生态为依托,用复杂系统的视角构建大数据时代融媒体信息生态模型,通过内部要素关联分析模型运行机理,阐明了外部要素协同下模型的演化机制,揭示了利用信息生态理论分析融媒体平台发展的合理性。[结果/结论]利用所提出的大数据时代融媒体信息生态理论分析了“今日头条”和“趣头条”两个知名融媒体平台,通过对比揭示了“趣头条”平台现象级兴衰的原因。研究成果在一定程度上为大数据时代融媒体信息生态的建设提供了新视角与新思路。[Purpose/Significance]The healthy development of integrated media platforms in the era of big data is an essential support for a strong Internet nation and a crucial component of the digital economy's growth.Research on the information ecosystem within the integrated media environment holds significant value.[Method/Process]Relying on the existing network information ecosystem,this paper adopted the perspective of complex systems to construct an information ecosystem model for integrated media in the era of big data.Through the analysis of internal element correlations,it elucidated the operational mechanism of the model and clarified the evolutionary mechanism under the coordination of external factors.This revealed the rationality of analyzing the development of integrated media platforms using information ecology theory.Simultaneously,it utilized the proposed information ecology theory of integrated media in the era of big data to analyze two well-known integrated media platforms,“Toutiao”and“Qutoutiao”.By comparison,it revealed the reasons behind the phenomenal rise and fall of the“Qutoutiao”platform.[Result/Conclusion]The research findings provide a new perspective and innovative ideas to some extent for the construction of the information ecosystem of integrated media in the era of big data.

关 键 词：融媒体 信息生态 运行机理 演化机制 实证分析 

分 类 号：G206[文化科学—传播学]