政府数据开放中用户隐私保护行为产生机制研究  

Research on Privacy Protection Behavior Mechanism of Users in Opening Government Data

作　　者：袁静 刘智芳 李森涛 王珊珊 Yuan Jing;Liu Zhifang;Li Sentao;Wang Shanshan(School of Information Management,Zhengzhou University,Zhengzhou 450001,China;Zhengzhou Data Science Research Center,Zhengzhou 450001,China;Data Governance Research Center of Henan Province,Zhengzhou 450001,China)

机构地区：[1]郑州大学信息管理学院,河南郑州450001 [2]郑州市数据科学研究中心,河南郑州450001 [3]河南省数据治理研究中心,河南郑州450001

出　　处：《现代情报》2025年第4期136-147,共12页Journal of Modern Information

基　　金：国家社会科学基金一般项目“用户群体参与视角下政府开放数据隐私风险协同治理研究”(项目编号:23BTQ071);郑州大学人文社会科学优秀青年科研团队资助项目“政府开放数据隐私风险治理效能评估研究”(项目编号:2023-QNTD-07);郑州大学公共管理学学科建设创新中心项目资助。

摘　　要：[目的/意义]探究政府数据开放中用户隐私保护行为的影响因素及其行为产生机制,旨在引导用户积极参与隐私保护、提高政府数据开放中个人隐私保护效能。[方法/过程]基于动机—机会—能力理论(Motivation-Opportunity-Ability,MOA),构建政府数据开放中用户隐私保护行为产生机制研究模型,利用结构方程模型(SEM)和模糊集定性比较分析(fsQCA)方法对调查数据进行分析。[结果/结论]SEM结果表明,感知收益、感知成本、主观规范、平台支持、隐私素养、隐私关注显著影响政府数据开放中用户的隐私保护行为;fsQCA发现的5条组态路径可归纳为3种触发用户产生隐私保护行为的组态类型,分别是平台引导型、隐私素养驱动型和内外联动型,平台支持和主观规范分别在4条组态路径中作为核心条件出现,说明用户隐私保护行为的产生是内在动机、能力与外部机会共同作用的结果,外部环境的机会因素是用户隐私保护行为产生的核心条件,在此基础上提出相应建议。[Purpose/Significance]The paper explores the influencing factors and mechanism of privacy protection behavior of users in opening government data,so as to guide users to actively participate in privacy protection and improve the efficiency of personal privacy protection.[Method/Process]Based on the MOA theory,the paper constructed a research model of the privacy protection behavior mechanism of users in opening government data,and structural equation model(SEM)and fuzzy set qualitative comparative analysis(fsQCA)were used to analyze investigation data.[Result/Conclusion]The SEM results show that perceived benefits,perceived costs,subjective norms,platform support,privacy literacy and privacy concerns significantly affect the privacy protection behaviors of users in opening government data.The five configuration paths found by fsQCA can be summarized into three types of configurations that trigger users'privacy protection behaviors,namely,platform guiding,privacy literacy driving,and internal and external linkage.Platform support and subjective norms appear as core conditions in the four configuration paths respectively.It shows that the generation of users'privacy protection behavior is the joint result of internal motivation,ability and external opportunity,and the opportunity factor of external environment is the core condition.Based on this,the paper puts forward corresponding suggestions.

关 键 词：政府数据开放 用户隐私 隐私保护 用户行为 组态分析 

分 类 号：G203[文化科学—传播学]