农户会因同伴而采纳环境友好型农业技术吗——基于演化博弈模型的案例研究  

Will Farmers Adopt Environment-friendly Agricultural Techniques Because of Their Peers:Case Study Based on Evolutionary Game Model

作　　者：田梦玲 刘瑞峰[1] 王剑 TIAN Mengling;LIU Ruifeng;WANG Jian

机构地区：[1]河南农业大学经济与管理学院,郑州450046

出　　处：《农业技术经济》2025年第3期65-86,共22页Journal of Agrotechnical Economics

基　　金：国家自然科学基金面上项目“社会网络、同伴效应与农户绿色技术采用:基于随机实地实验的研究”(编号:72173037);教育部人文社会科学研究规划基金项目“农户绿色技术采用的同群效应与政策优化机制研究”(编号:21YJA790039);河南省哲学社会科学规划一般项目“农户同伴效应视角下河南农业绿色高质量发展实现路径研究”(编号:2021BJJ046);2024年度河南省高等教育教学改革研究与实践重点项目“新农科背景下地方农业高校农林经济管理专业人才培养模式创新与实践”(编号:2024SJGLX0060)。

摘　　要：当前中国化肥施用量明显高于世界平均水平,不仅提高了农业生产成本,也造成了严重农业面源污染。为实现科学、准确施肥,减少农业环境污染,中国政府大范围推广以水肥一体化技术为代表的环境友好型农业技术,但政策执行效果并不理想。本文从同伴效应视角构建农户环境友好型农业技术采纳演化博弈模型,基于河南省西峡县丁河镇猕猴桃种植案例,探讨同伴效应对农户采纳环境友好型农业技术的影响及作用机制。研究发现:第一,同伴效应是影响农户采纳环境友好型农业技术的重要动力。第二,信息效应、经验效应、从众效应和社会规范效应在环境友好型技术采纳过程中依次起到主导作用。第三,相较于种植大户和普通小农户,具有家庭农场主和农民合作社社长身份的农户对其同伴采纳环境友好型农业技术的影响力更大。相较于兼业化农户和半兼业化农户,专业农户对同伴采纳环境友好型农业技术的影响力更大。Currently,the amount of chemical fertilizer applied in China is significantly higher than the world average level,which increases agricultural production costs and causes serious agricultural non-point source pollution.The Chinese government has widely promoted environmentfriendly agricultural technologies represented by integrated water and fertilizer technology to achieve scientific and accurate fertilization and reduce agricultural and environmental pollution.However,the effect of policy implementation is not satisfactory.From the perspective of peer effects,this paper constructs an evolutionary game model of farmers’adoption of environmentfriendly agricultural technology.Based on the kiwi planting case in Dinghe town,Xixia county,Henan province,the impact of peer effect on farmers’adoption of environment-friendly agricultural technology and its mechanism are discussed.The findings are as follows:First,the peer effect is an important driving force for farmers to adopt environmentally friendly agricultural technologies.Second,information effect,experience effect,herd effect and social norm effect play a leading role in the process of adopting environmentally friendly technologies in turn.Third,family farmers and farmers’cooperative presidents have more influence on their peers’adoption of environment-friendly agricultural techniques than do large scale growers and average smallholder farmers.Compared with part-time and semi-part-time farmers,professional farmers have a greater influence on adopting peer environment-friendly agricultural technologies.

关 键 词：同伴效应 环境友好型农业技术采纳 动态演化 案例研究 

分 类 号：F323.3[经济管理—产业经济] F323.6