数字经济驱动休闲体育产业高质量发展的机制与挑战  

Mechanisms and Challenges of Digital Economy Driving the High-quality Development of Recreational Sports Industry

作　　者：兰超 李燕燕 LAN Chao;LI Yanyan(Wuhan Sports University,Football College,Wuhan Hubei,430079;Hubei University of Economics,School of Sports Economics and Management,Wuhan Hubei,430205)

机构地区：[1]武汉体育学院足球学院,湖北武汉430079 [2]湖北经济学院体育经济与管理学院,湖北武汉430205

出　　处：《湖北体育科技》2025年第2期114-118,共5页Hubei Sports Science

基　　金：湖北省高等学校哲学社会科学研究重大项目(23ZD184)。

摘　　要：在全球数字经济快速发展的背景下,休闲体育产业也迎来了创新与变革的新机遇与挑战。本研究基于“创新、协调、绿色、开放、共享”的新发展理念,深入探讨了数字经济对休闲体育产业高质量发展的作用机理。研究聚焦现实困境,如政策支持不足,制约休闲体育产业数字化进程、数据桎梏难解,阻碍休闲体育产业协调、共享发展、数字化人才短板,掣肘休闲体育产业创新、开放发展等。提出对策完善政策与法律法规的支持,为数字化转型提供保障;强化数据要素的挖掘与流通,推动休闲体育产业协调、共享发展;培育数字化人才队伍,助推休闲体育产业创新、开放发展。Against the background of the rapid development of global digital economy,the leisure sports industry has also ushered in new opportunities and challenges of innovation and change.Based on the new development concept of innovation,coordination,greenness,openness and sharing,this study explores the mechanism of digital economy on the high-quality development of leisure sports industry.The study focuses on practical difficulties,such as insufficient policy support,constraints on the digitization process of leisure sports industry,data shackles,obstacles to the coordinated and shared development of the leisure sports industry,shortcomings of digital talents,and constraints on the innovation and open development of the leisure sports industry.It proposes countermeasures to improve the policies and laws and regulations.It proposes countermeasures to improve the support of policies and laws and regulations to provide protection for digital transformation,strengthen the mining and circulation of data elements to promote the coordinated and shared development of the leisure sports industry,and cultivate the digital talent team to boost the innovation and open development of the leisure sports industry.

关 键 词：数字经济 休闲体育产业 数字化转型 

分 类 号：G812.0[文化科学—体育学]