文旅融合背景下避暑旅游高质量发展路径研究——以沈阳市为例  

Research on the High Quality Development Path of Summer Resort Tourism under the Background of Cultural Tourism Integration:A Case Study of Shenyang City

作　　者：王恒 WANG Heng(School of Economics and Management(School of Tourism),Dalian University,Dalian116622,Liaoning,China)

机构地区：[1]大连大学经济管理学院(旅游学院),辽宁大连116622

出　　处：《安顺学院学报》2025年第1期15-22,共8页Journal of Anshun University

基　　金：辽宁省社会科学规划基金重点项目“辽宁省避暑旅游发展机制、模式与路径研究”(L23AJY016)。

摘　　要：基于文旅融合的发展背景,采用文献研究、SWOT分析等方法,系统研究沈阳市避暑旅游发展的条件、现状及现存的问题。研究表明:沈阳发展避暑旅游的优势在于区位交通、资源环境及地域文化;劣势在于产品特色不鲜明、品牌形象不统一及服务质量待提升;面临需求增长、政策支持及文旅融合的发展机遇;需要关注来自市场竞争和气候变化的威胁。同时,提出促进区域避暑旅游发展的具体路径,主要包括多元开发特色产品、塑造推广品牌形象、不断提升服务质量等,以期为推动沈阳避暑旅游高质量发展提供参考借鉴。Based on the development background of cultural and tourism integration,using methods such as literature research and SWOT analysis,this paper systematically studies the conditions,current situation,and existing problems of the development of summer tourism in Shenyang.Research has shown that the advantages of developing summer tourism in Shenyang lie in its location,transportation,resource environment,and regional culture;The disadvantage lies in the lack of distinctive product features,inconsistent brand image,and the need to improve service quality;Facing development opportunities of increasing demand,policy support,and cultural tourism integration;We need to pay attention to threats from market competition and climate change.At the same time,specific paths are proposed to promote the development of regional summer tourism,mainly including diversified development of characteristic products,shaping and promoting brand image,continuously improving service quality,etc.,in order to provide reference and reference for promoting the high-quality development of summer tourism in Shenyang.

关 键 词：文旅融合 避暑旅游 旅游发展 发展路径 沈阳市 

分 类 号：F062.9[经济管理—政治经济学]