当代青年旅游消费的主体性缺失与重构  

Lack and Reconstruction of Subjectivity in Contemporary Youth Tourism Consumption

作　　者：肖翔尹 XIAO Xiang-yin(Institute of Sociology,Beijing Academy of Social Sciences,Beijing 100101,China)

机构地区：[1]北京市社会科学院社会学所,北京100101

出　　处：《山东青年政治学院学报》2025年第2期72-79,共8页Journal of Shandong Youth University of Political Science

摘　　要：当代青年在破除由消费主义带来的消费迷思中经历着一场消费祛魅的变革,从青年人在淄博和哈尔滨的旅游消费行为中可见一斑。通过对曾前往淄博和哈尔滨旅游的青年消费者的深度访谈发现,青年在旅游消费中经历着网络媒介脱域化现实塑造导致的自我与世界割裂、平台经济中价格感知力架空带来的判断力弱化、消费体验超真实建构引发的情感异化等主体性缺失问题;与此同时,青年前往两地旅游的盛况表明,他们正反思性地走向主体性重构之路:在价格与价值的权衡中,重拾和重视消费的实用性;在需求与欲求的满足中,凸显消费的情感维度;在多元与融合的趋势中,形塑“实用+体验”型消费观念。这种转变将为个体的自我发展和生活质量的提升提供更多支持。Contemporary youth are experiencing a change of consumption disenchantment in breaking the myth brought by consumerism.This shift is evident in the tourism consumption behaviors of young people visiting Zibo and Harbin.Through in-depth interviews with young travelers to these cities,it is found that the youth are grappling with a fragmentation of self-identity,a consequence of the decontextualized realities constructed by digital media.Additionally,their judgment is being undermined by distorted price perceptions fostered within platform economies,and they are experiencing emotional alienation from hyper-real experiences.These phenomena collectively signify a crisis of agency among young consumers.Simultaneously,the surge in youth tourism to both cities indicates a conscious shift toward the reconstruction of subjectivity:balancing price and value to reclaim the practicality of consumption;emphasizing the emotional aspect in fulfilling needs and desires;shaping a“practical+experiential”consumption mindset amidst trends of diversity and integration.This evolution in consumption patterns is poised to significantly contribute to personal development and the enhancement of life quality.

关 键 词：青年 旅游消费 主体性 消费主义 

分 类 号：C913.3[经济管理]