虚拟现实技术助推吉林省冰雪文旅产业发展研究  

Virtual Reality Technology Boosts Developmentof Ice and Snow Cultural Tourism Industry in Jilin Province

作　　者：王迪 汪伟亮 WANG Di;WANG Weiliang

机构地区：[1]北华大学美术学院,吉林132013 [2]蒙古国立文化艺术大学,吉林132013

出　　处：《北华大学学报(社会科学版)》2024年第6期97-101,154,共6页Journal of Beihua University(Social Sciences)

基　　金：吉林市社会科学界联合会项目“虚拟现实技术助推吉林市冰雪文化旅游应用研究”(市联2355)的阶段性研究成果。

摘　　要：随着科技的飞速发展,虚拟现实技术(VR)在推动吉林省冰雪文旅产业发展及市场竞争力提升方面展现出显著潜力。本研究使用实证分析方法,探讨了VR技术对吉林省冰雪文旅产业发展的多维度作用机制。研究结果显示,VR技术不仅直接促进冰雪文旅产业的发展和市场竞争力,还通过VR技术创新与开发间接推动产业进步。将VR技术的创新应用与开发作为关键中介变量,验证了其在促进吉林省冰雪文旅产业发展中的关键作用。With the rapid development of technology,virtual reality technology(VR)has shown significant potential in promoting the development of ice and snow tourism industry and enhancing market competitiveness in Jilin Province.This study uses empirical analysis methods to explore the multidimensional mechanism of VR technology on the development of ice and snow tourism industry in Jilin Pro-vince.The research results show that VR technology not only directly promotes the industrial development and market competitiveness of ice and snow tourism,but also indirectly promotes industrial progress through VR technology innovation and development.Further innovative application and development of VR technology have verified its crucial role in promoting the development of ice and snow tourism industry in Jilin Province.

关 键 词：虚拟现实技术 冰雪文旅 产业发展 市场竞争力 技术创新 

分 类 号：F592.7[经济管理—旅游管理]