文旅融合背景下泉州世界遗产旅游发展研究——以开元寺和洛阳桥世遗点为例  

Research on Quanzhou World Heritage Tourism Development under the Background of the Integration of Culture and Tourism——Taking Kaiyuan Temple and Luoyang Bridge as Examples

作　　者：王彩云 WANG Caiyun(Quanzhou Huaguang Vocational College,Quanzhou Fujian,362121,China)

机构地区：[1]泉州华光职业学院,福建泉州362121

出　　处：《文化创新比较研究》2025年第5期101-107,共7页Comparative Study of Cultural Innovation

基　　金：2023年度福建省中青年教师教育科研项目“文旅融合背景下泉州世界遗产旅游发展研究”(项目编号:JAS23366)。

摘　　要：泉州人都说“站如东西塔,卧如洛阳桥”,这是泉州人气质的体现。该研究以文旅融合背景下“泉州:宋元中国的世界海洋商贸中心”的世界遗产点开元寺和洛阳桥与旅游融合发展作为研究对象,以实地调研为基础,分析了开元寺和洛阳桥世界遗产旅游发展存在的问题和困境。该研究以探讨如何优化开元寺和洛阳桥世界遗产旅游发展为目的,提出了科学发展的策略,以期为开元寺和洛阳桥世界遗产旅游的高质量发展提供咨询参考。该研究的新颖性在于根据旅游地认知与游客旅游满意度的正向关系理论,提出不断提升优质宣讲服务、建设优质讲解队伍等建议,致力于提高开元寺和洛阳桥游客体验效果和旅游质量等。Quanzhou people say that"standing like East-West towers,lying like Luoyang Bridge".This is the embodiment of Quanzhou people's temperament.This paper takes Kaiyuan Temple and Luoyang Bridge,the world heritage sites of Quanzhou:Emporium of the World in Song-Yuan China,as the research object under the background of the integration of culture and tourism,and analyzes the problems and difficulties in the development of Kaiyuan Temple and Luoyang Bridge World heritage tourism based on field research.This study discusses how to optimize the development of Kaiyuan Temple and Luoyang Bridge world heritage tourism,and puts forward the strategy of scientific development,in order to provide reference for the high-quality development of Kaiyuan Temple and Luoyang Bridge world heritage tourism.The novelty of this study is that according to the theory of positive relationship between tourism destination cognition and tourist satisfaction,it puts forward some suggestions,such as continuously improving the quality of publicity services,building high-quality interpretation teams,and so on,which are committed to improving the tourist experience effect and tourism quality of Kaiyuan Temple and Luoyang Bridge.

关 键 词：开元寺 洛阳桥 文旅融合 泉州 世界遗产旅游 旅游品牌 

分 类 号：G127[文化科学]