海口骑楼品牌设计发展与文化记忆关系研究  

Study on the Relationship Between Brand Design Development and Cultural Memory in Haikou Arcade

作　　者：胡轩铭 李鑫 HU Xuanming;LI Xin(Hainan Normal University,Haikou Hainan,570100,China)

机构地区：[1]海南师范大学,海南海口570100

出　　处：《文化创新比较研究》2025年第5期108-112,共5页Comparative Study of Cultural Innovation

基　　金：海南省研究生创新科研课题“AI生成技术赋能海南黎族传统纹样再生设计研究”(项目编号:Qhys2024-369)。

摘　　要：文化记忆的存在随着社会的演进与变迁,展现于社会设计、艺术、技术的发展脉络中。回溯海口骑楼的各项设计,在不同历史时期,海口骑楼的品牌设计受到了社会整体形态的影响。从早期受南洋文化影响的简约质朴风格,到后来融合现代元素的多元设计,其主体均在围绕海口骑楼地域的南洋风格形象来建构属于本地域的文化精神。该文以海口骑楼品牌设计的发展脉络为研究对象,深入探讨海口骑楼品牌设计发展与文化记忆之间的联系。通过分析不同阶段的设计特点和背后所蕴含的文化内涵,揭示出海口骑楼品牌设计如何在传承地域文化的基础上不断创新。With the evolution and change of social background,the existence of cultural memory is manifested in the development of social design,art and technology.Looking back at the design of Haikou Arcade,in different historical periods,the brand design of Haikou Arcade was influenced by the overall form of society.From the simple and simple style influenced by the Nanyang culture in the early days to the diversified design integrating modern elements,the main body of the design is to construct the cultural spirit of the region around the image of the Nanyang style in Haikou Arcade area.This paper takes the development of the brand design of Haikou Arcade as the research object,and deeply discusses the relationship between the development of brand design of Haikou Arcade and cultural memory.By analyzing the design characteristics of different stages and the cultural connotation behind it,it reveals how to innovate the brand design of Haikou Shophouse on the basis of inheriting regional culture.

关 键 词：海口骑楼 品牌设计 文化记忆 历史街区 品牌发展 南洋风格 

分 类 号：G122[文化科学]