真实性:“数字难民”短视频的表演性劳动  

Authenticity:The Performative Labor of Digital Refugees in Short Videos

作　　者：刘金波 LIU Jinbo(School of Journalism and Communication,Wuhan University,Wuhan 430072)

机构地区：[1]武汉大学新闻与传播学院,武汉430072

出　　处：《文化艺术研究》2025年第1期57-64,114,共9页Studies in Culture and Art

基　　金：国家社会科学基金重大项目“中国文论关键词的历史流变及其理论范式建构”(项目编号:22&ZD258)的阶段性成果。

摘　　要：短视频以简洁性、直观性和即时性等特点吸引了大量观众,作为一种新兴的媒体形式具有重要的研究价值和实践意义。通过研究小红书新“数字难民”短视频的表演性劳动,可将短视频作为一种新颖、创意、生动的艺术表达样式,以文艺理论的角度加以探讨。解读数字难民日常生活短视频表达的深层逻辑与运作机制,具有现实性和启示价值。研究发现,作为生活展演的“数字难民”短视频的表演性劳动,在主题、内容、表达和收益的真实性上具有一定共通性。作为一种艺术样式的短视频,它们又有着素处以默、妙机其微,超凡入圣、返璞归真的艺术之美。互联网作为人类文明交往、交互的流通性互惠桥梁,是不可阻挡的历史趋势。“数字难民”的表演性劳动,作为打破信息茧房后的一种文明觉醒,有赖于并有利于全球化视野下新技术媒介共铸的关怀与共情效果中的人文精神与人性温暖。Short videos,with their simplicity,intuitiveness,and immediacy,have attracted a large audience.As an emerging medium,they hold significant research and practical value.By examining the performative labor involved in the short videos of digital refugees on Xiaohongshu,this study attempts to explore short videos as a novel,creative,and vivid artistic expression,approached from a literary theory perspective.Understanding the logic and mechanisms behind the everyday expressions of digital refugees in short videos offers both practical and enlightening value.The study finds that,as a form of life performance,the performative labor of digital refugees in short videos exhibits certain commonalities in authenticity in terms of themes,content,and discourse,particularly in the authenticity of themes,content,expression,and revenue.As an artistic form,short videos also possess a subtle beauty with simplicity,sincerity,and a return to genuine artistic integrity.The Internet,as a channel of human connection and interaction,is an unstoppable historical trend.The performative labor of digital refugees marks an awakening after breaking through the information cocoon,relying on and contributing to the global perspective of new technological media,fostering a humanistic spirit and warmth of humanity in a shared concern and empathy.

关 键 词：数字难民 表演性劳动 短视频 至诚之美 

分 类 号：G206[文化科学—传播学]