引发共情的“中国叙事”永远不过时——2025年春节档电影及“哪吒之魔童闹海”启示录  

The Timeless Appeal of Chinese Narratives in Cinema:Insights from the 2025 Spring Festival Movie Season and Ne Zha 2

作　　者：鲍远福[1] BAO Yuanfu(School of Media,Guizhou Minzu University,Guiyang 550025)

机构地区：[1]贵州民族大学传媒学院,贵阳550025

出　　处：《文化艺术研究》2025年第1期103-110,116,共9页Studies in Culture and Art

基　　金：国家社科基金西部项目“媒介融合语境下中国网络科幻小说的阐释批评机制研究”(项目编号:23XZW031)的阶段性成果。

摘　　要：2025年春节档电影的整体数量较少,但胜在类型多样、内容丰富、风格各异、故事情节精彩纷呈。在形式上,6部电影涵盖了故事片与美术片两大片种,汇集国风动画、神话史诗、军事动作、喜剧科幻、武侠冒险、悬疑侦探等题材种类。传统文化的再经典化与新媒体传播环境催生的热门IP的“再出发”成为春节电影市场的突出“卖点”。从观众的消费需求和市场选择来看,《哪吒之魔童闹海》成为最终赢家,它一再打破中国影史纪录,成为春节档期的“超现象级”存在。2025年春节档电影市场的火热表明,运用中国美学话语体系讲述中国故事,并在传统与现代、东方与西方、技术与艺术的交流碰撞中构建引发共情的“中国叙事”,仍然是中国电影人进行审美创造时应遵循的首要原则。The 2025 Spring Festival movie season only had six movies,yet they're diverse in genre,theme,style,and plot.There were live actions and animations,covering Chinese-style animation,mythological epic,military action,comedy sci-fi,martial arts adventure,and thrillers.The re-classicization of traditional culture and the resurgence of popular IPs in the new media landscape became the selling points in the Spring Festival film market.Ne Zha 2 emerged as the winner,repeatedly breaking records in Chinese film history,becoming a"superphenomenon"of the Spring Festival season.The 2025 Spring Festival movie market demonstrates that telling"Chinese stories"with Chinese aesthetic discourse and creating emotionally resonant Chinese narratives through the communication of the traditional and the modern,East and West,as well as technology and art,remains the key principle for Chinese filmmakers when pursuing aesthetic innovation.

关 键 词：中国叙事 春节档电影 共情 中国美学 再经典化 《哪吒之魔童闹海》 

分 类 号：J905[艺术—电影电视艺术]