“跳岛游”新模式与广东实践:特征分析与政策支撑  

The New Model of“Island-Hopping Tourism”and Its Practice in Guangdong:Characteristic Analysis and Policy Support

作　　者：孙小哲 燕雨林[1] SUN Xiaozhe;YAN Yulin

机构地区：[1]广东省社会科学院经济研究所

出　　处：《新经济》2025年第3期18-28,共11页New Economy

基　　金：广东省哲学社会科学创新工程第二批特别委托项目“产业科技互促双强下广东海洋产业集群高质量发展研究”(GD24WTCXGC01)。

摘　　要：“跳岛游”作为海洋旅游领域的新兴模式,是拓宽文旅“大空间”、塑造文旅“大品牌”、做强文旅“大产业”的重要抓手,正逐步成为引领全球旅游业变革和文旅消费的新风向标。通过“串岛成链”整合分散的岛屿资源,以陆—海—岛组团联动强化区域集群竞争力,“跳岛游”不仅为游客提供“千岛千面千种体验”,更引领旅游产业体系业态融合和提质升级,促进“旅游兴、百业旺”。结合广东“跳岛游”实践,提出从广东全省一盘棋推进“跳岛游”规划设计、农文旅融合推进“跳岛游”产品创新、海陆空一体推进“跳岛游”产业创新、因地制宜推进“跳岛游”品质提升、齐抓共管推进“跳岛游”安全保障五个方面的提升路径,为广东打造“百千万工程”海岛新样板、全国“跳岛游”新标杆提供有力支撑。As an emerging model in marine tourism,“island-hopping tourism”has become a pivotal force in reshaping global tourism and cultural consumption by expanding the cultural-tourism landscape,building distinctive regional brands,and strengthening the industry ecosystem.By integrating scattered island resources into interconnected“island chains”and fostering cross-regional cluster competitiveness through land-sea-island collaborations,this model not only offers tourists“a thousand islands,a thousand charms,and a thousand experiences”but also drives the integration and upgrading of tourism systems,spurring broader economic prosperity through the“tourism-led,multi-industry synergy”effect.Based on Guangdong practices,this study proposes a five-pronged enhancement strategy.A coordinated provincial approach is essential to drive systematic planning and design for island-hopping tourism.Product innovation should be achieved through the integration of agriculture,culture,and tourism,while industrial innovation necessitates a holistic"sea-land-air"collaborative framework.Tailored strategies should be implemented to enhance service quality,and collaborative governance mechanisms must ensure safety and security.These measures aim to establish Guangdong as a national exemplar for island-hopping tourism,offering a replicable model for China’s marine tourism advancement.

关 键 词：跳岛游 海岛旅游开发 政策支撑 广东实践 

分 类 号：F590[经济管理—旅游管理]