互联网时代网络舆情治理面临的挑战及其对策  

Challenges and Countermeasures of Internet Public Opinion Governance in the Internet Era

作　　者：杨敏 杨沉[2] YANG Min;YANG Chen(Library,Fuyang Normal University,Fuyang 236037,Anhui;Library,Chuzhou University,Chuzhou 239000,Anhui)

机构地区：[1]阜阳师范大学图书馆,安徽阜阳236037 [2]滁州学院图书馆,安徽滁州239000

出　　处：《阜阳师范大学学报(社会科学版)》2024年第6期151-156,共6页Journal of Fuyang Normal University:Social Science

基　　金：安徽高校人文社科重大项目“突发事件中网民情感演化动力机制研究”(2021ZD0089)。

摘　　要：互联网时代,网络舆情对社会的稳定发展有着重要影响,网络舆情治理现代化提上了国家治理现代化的议程。针对当前网络舆情消散所面临的自媒体传播叠加挑战、社会群体性挑战和网络舆情监督管理带来的挑战,深入探究网络舆情热度消散过程中的政府纵向治理、媒体引导、社会组织管控及基层自发消散等途径,以为网络舆情的合理调控提供理论支持。In the Internet era,internet public opinion has a significant impact on the stable development of society,and the modernization of internet public opinion governance has been put on the agenda of national governance modernization.In response to the challenges faced by the dissipation of current internet public opinion,including the superimposed challenges of We-Media dissemination,social group challenges,and the challenges posed by the supervision and management of internet public opinion,this paper deeply explores the government’s vertical governance,media guidance,social organization control,and grassroots spontaneous dissipation during the process of internet public opinion’s heat dissipation.The aim is to provide theoretical support for the reasonable regulation of internet public opinion.

关 键 词：网络舆情 网络热度 热度消散 网情控制 

分 类 号：G206[文化科学—传播学]