数字化转型背景下传统零售业的发展策略探讨  

Discussion on the Development Strategies of Traditional Retail Industry in the Context of Digital Transformation

作　　者：袁野 YUAN Ye(School of Economics and Management,Shenyang Ligong University,Shenyang 110006,China)

机构地区：[1]沈阳理工大学经济管理学院,辽宁沈阳110006

出　　处：《商业观察》2025年第5期80-82,92,共4页BUSINESS OBSERVATION

摘　　要：随着数字技术的迭代发展,数字化转型现已成为企业提升竞争力、实现可持续发展的关键路径。电子商务、物联网等数字产品的出现,正潜移默化地影响着市场运行和经济发展。传统零售行业作为海纳多种产品和消费者信息的载体,正面临着前所未有的机遇和挑战。文章旨在探讨数字化转型背景下,传统零售业如何通过策略创新推动数字技术与实体经济的深度融合,为社会的全面发展注入强劲动力。With the iterative development of digital technology,digital transformation has become a key path for enterprises to enhance their competitiveness and achieve sustainable development.The emergence of e-commerce,Internet of Things(IoT)and other digital products is subtly influencing the operation of market and economic development.The traditional retail industry,as a carrier of various products and consumer information,is facing unprecedented opportunities and challenges.This article aims to explore how traditional retail industry can drive the deep integration of digital technology and the real economy through strategic innovation,injecting strong impetus into the comprehensive development of society in the context of digital transformation.

关 键 词：数字化转型 传统零售业 发展策略 

分 类 号：F717.6[经济管理—产业经济]