数字经济背景下电子商务模式发展困境与对策  

Dilemmas and Countermeasures in the Development of E-Commerce Model Under the Background of Digital Economy

作　　者：王海舟 顼玉卿 WANG Haizhou;XU Yuqing(Hebei GEO University,Shijiazhuang 050030,China)

机构地区：[1]河北地质大学,河北石家庄050030

出　　处：《商业观察》2025年第4期52-55,共4页BUSINESS OBSERVATION

摘　　要：在数字经济背景下,电子商务模式快速发展,但同时也面临着诸多困境,特别是在农村电商领域。尽管市场规模不断扩大,但基础设施建设滞后、物流体系不完善等问题严重制约了其进一步发展。对此,应加强基础设施建设,为改善网络环境和物流体系提供条件。同时,也应完善相关政策支持,落实差异化激励和扶持措施,推动农产品标准化和品牌化,提高市场竞争力。In the context of digital economy,the e-commerce model is developing rapidly,but it also faces many challenges,especially in rural e-commerce.Although the market size continues to expand,there still are problems such as lagging infrastructure construction and imperfect logistics system seriously restricting the further development of e-commerce model.In this regard,it is necessary to strengthen the infrastructure construction to provide conditions for further improving the network environment and logistics system.Meanwhile,it also should improve policy supports,implement differentiated incentives and support measures,promote standardization and branding of agricultural products,and enhance the market competitiveness.

关 键 词：数字经济 电子商务模式 发展困境 

分 类 号：F724.6[经济管理—产业经济]