城乡差异与媒体使用对科研机构信任的影响研究  

Research on the impact of urban-rural gap and media use on trust in scientific research institutions

作　　者：董旭 罗逸琳 DONG Xu;LUO Yi-lin(School of Journalism and Communication,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《科学学研究》2025年第3期642-650,670,共10页Studies in Science of Science

基　　金：中国人民大学2024年度拔尖创新人才培育资助计划(24RXW209)。

摘　　要：当前社交媒体上“建议专家不要建议”的抵触情绪映射出专家群体陷入失信危机的现状。专家话语权旁落的当下,以科研机构为代表的建制化专家系统是否也遭遇了公众的信任危机?基于中国综合社会调查(CGSS)2021年数据,本研究探究了城乡差异与媒体使用对科研机构信任的影响。实证结果分析显示:农村居民的科研机构信任度比城市居民更高;互联网使用频次与科研机构信任显著负相关;电视使用频次对科研机构信任具有显著正向影响;电视及互联网的使用频次调节了城乡居民对科研机构信任的差异,电视使用频次的增加提升了乡村居民的科研机构信任,互联网使用频次的增加却削弱了乡村居民的科研机构信任。文章探讨了导致上述结果的潜在原因,并就如何针对城乡居民开展有效的科学传播提出建议。All over the world,various types of media place special emphasis on quoting expert discourse when interpreting policies and popularizing scientific knowledge,aiming to achieve better dissemination effects.However,the current resistance to expert advice on social media reflects the credibility crisis facing the expert community.An expert system refers to a system organized and embedded by experts.Specifically,scientific research institutions such as universities,research institutes,and other institutions can be regarded as types of expert systems.Compared to the expert community,relatively stable scientific research institutions serve as the institutional basis for the production and dissemination of professional knowledge.So,in the current public discourse space,has the disconnection between the expert community'and public opinion'affected expert systems represented by research institutions?Based on data from the 2021 China General Social Survey(CCSS),this study explores the impact of urban-rural differences and media use on trust in research institutions.The CCSS survey questions cover data on current place of residence,frequency of media use,media trust,trust in research institutions,etc.,which align closely with the issues of interest in this study.Since 2003,CCSS has conducted 1l surveys,demonstrating temporal continuity.However,the variable of media usage frequency in this study may exhibit different behaviors across different time frames due to the passage of time and the development of media technology.In order to ensure that the research has the greatest explanatory power for reality,we have chosen the latest survey results for our study.The CCSS 2021 survey data was publicly released on March 31,2023,and represents the latest public outcome of the CCSS survey.Empirical results analysis shows that rural residents have higher trust in research institutions than urban residents;internet usage frequency is significantly negatively correlated with trust in research institutions;television usage frequency has

关 键 词：专家系统 科研机构信任 城乡差异 媒体使用 

分 类 号：G322[文化科学]