主题出版“十四五”回顾与“十五五”展望  

Review of Thematic Publishing During the 14th Five-Year Plan Period and Outlooks for the 15th Five-Year Plan

作　　者：周蔚华 熊小明[2] ZHOU Weihua;XIONG Xiaoming(Research Center of Journalism and Social Development,Renmin University of China,100872,Beijing,China;School of Journalism and Communication,Renmin University of China,100872,Beijing,China)

机构地区：[1]中国人民大学新闻与社会发展研究中心,北京100872 [2]中国人民大学新闻学院,北京100872

出　　处：《科技与出版》2025年第1期27-38,共12页Science-Technology & Publication

基　　金：北京市主题出版高质量发展研究(23XCA004)。

摘　　要：“十四五”期间,主题出版在政策层面获得了更为全面的支持,学术研究不断深入,产品类型更趋丰富,并在选题范围、运作模式、叙述手法、出版形式、功能定位和读者范围等方面形成了一定的规律和特点。但与高质量发展的要求相比,主题出版在内容生产、经营管理和知识积累等方面仍有提升空间。“十五五”期间,主题出版需要面向用户需求开展内容生产,充分运用政策工具激励创新,构建更具解释力的知识体系。During the 14th Five-Year Plan period,thematic publishing has received more comprehensive support at the policy level.The 14th Five-Year Plan for National Cultural Development has outlined clear and specific requirements for major projects of thematic publishing,while the 14th Five-Year Plan for the Publishing Industry has built a comprehensive guidance system for thematic publishing,encompassing content production,organizational guidance,and guarantee measures.Thematic publishing has also further consolidated its independent position in the selection of national fund projects and awards,leading to significant growth in quantity.The continuous enrichment of research outputs represented by projects,papers and books indicates that both theoretical research and practical development of thematic publishing during the 14th Five-Year Plan period have advanced in parallel.The industrial practices of thematic publishing have achieved both external expansion and internal structural fission,resulting in the emergence of numerous product branches with unique perspectives and creative content in the fields of politics,history,governance,science and technology,traditional culture,literature and children's literature.This has enhanced the scale of thematic publishing and the quality of selected topics.Based on a comprehensive analysis of publishing practices,this paper identifies six key characteristics of thematic publishing in the"14th Five-Year Plan"period,(1)continuous development of the scope of topic selection in a more detailed and in-depth direction;(2)a growing reliance on the independent planning capabilities of publishing units in addition to administrative power;(3)a shift in narrative methods from macro to micro and from theoretical to popular;(4)a publishing form emphasis on intelligence and interactivity;(5)functional focuses on combining publicity,guidance,and education with the dissemination of knowledge,inheritance of culture,and public service;(6)an expansion of readership from a narrow demographic to a broa

关 键 词：主题出版 “十四五” “十五五” 回顾 展望 

分 类 号：G239.2[文化科学]