微信公众号在卓越期刊学术影响力建设中的效用分析  

Effect Analysis of WeChat Official Accounts on Enhancing Academic Impact of Journals in the Two Excellence Action Plans

作　　者：吴振松 黄崇亚 WU Zhensong;HUANG Chongya(Editorial Office of Xi'an Aeronautical Institute,710077,Xi'an,China;Periodicals Publishing House of Xi'an Jiaotong University,710049,Xi'an,China)

机构地区：[1]《西安航空学院学报》编辑部,西安710077 [2]西安交通大学期刊中心,西安710049

出　　处：《科技与出版》2025年第1期111-122,共12页Science-Technology & Publication

基　　金：中国高校科技期刊研究会青年基金资助项目(CUJS-QN-2023-042);陕西省出版科学基金项目(23BSC22);2024年度“小编·仁和基金资助”(XBRH2024-005-037)相关成果。

摘　　要：文章以卓越期刊为研究对象,定量研究创建微信公众号、微信传播指数WCI对提高影响因子指标、网络传播指标的效用,以及微信公众号平台传播学术论文效用。91.43%的“中国卓越期刊”和全部的“三秦卓越期刊”已创建微信公众号,创建高峰分别是2015年、2016年;创建微信公众号能提升影响因子指标、网络传播指标,卓越期刊影响因子指标增值比集中在0~60和100以上,网络传播指标增值比集中在0~60;中国卓越期刊和三秦卓越期刊按学科分布WCI平均值分别集中在370.21~437.84和261.33~278.55,400以下WCI数值占比分别是56.20%、87.5%,不同学科WCI平均值差异较大;卓越期刊微信公众号传播能够提升影响因子指标、网络传播指标且WCI数值较大时,效果显著;用户倾向于通过手机端快速浏览学术论文,通过PC端精读;通过公众号浏览、下载与电脑端相同内容学术论文并不能明显促进学术论文被引频次。基于此,文章提出两种不同运营策略:增强微信公众号的内容创新性和服务性,构建公众号矩阵的增强运营策略;不盲目创建公众号,不盲目增加公众号运营投入,资源分流的收缩运营策略。研究结果有助于科技期刊制定微信公众号运营目标,使其在提高科技期刊学术影响力中发挥更大作用。This study investigates the effect of WeChat official accounts on constructing the academic impact of scientific journals.It focuses on the journals selected by the Excellence Action Plan for China’s STM Journals(hereafter referred to as the Excellence Action Plan of China)and those selected by the Excellence Action Plan for STM Journals in Shaanxi province,China(hereafter referred to as Sanqin Plan).This paper employs Pearson’s coefficient to quantitatively assess the effectiveness of creating WeChat official accounts and the WeChat Communication Index(WCI)in enhancing impact indicators and online communication metrics,as well as the effectiveness of the WeChat platform in disseminating academic articles.Statistical analysis reveals that 91.43%of the journals in the Excellence Action Plan of China,along with all journals in Sanqin Plan,have established WeChat official accounts,with the peak years of establishment occurring in 2015 and 2016.The establishment of WeChat official accounts can improve impact indicators and online communication metrics.For the journals in the Excellence Action Plan of China,growth ratios for impact metrics are primarily concentrated in the ranges of 0–60 and above 100,while their growth ratios for online communication metrics are predominantly in the 0–60 range.The monthly average WCI(V14.2)values for the journals in the Excellence Action Plan of China and in the Sanqin Plan are in the ranges from 370.21—437.84 and 261.33—278.55,respectively,with 56.20%and 87.5%of values falling below 400,indicating that the impact of most WeChat official accounts of these journals is relatively small,and adjustments in construction and operation are needed.Significant difference in average WCIs is observed across different disciplines.For journals in the Excellence Action Plan of China,those in the transportation and aerospace disciplines have higher WCI values,while for journals in the Sanqin Plan,those in the transportation discipline show the highest WCI value.For the journals in the E

关 键 词：微信公众号 卓越期刊 微信传播指数WCI 

分 类 号：G230.7[文化科学] G237.5