乡村振兴背景下高校跨境电商课程教学改革路径研究  

Research on the Teaching Reform Path of Cross-Border E-Commerce Courses in Colleges and Universities under the Background of Rural Revitalization

作　　者：朱传洁 ZHU Chuanjie(School of Digital Business,Changzhou Vocational Institute of Industry Technology,Changzhou 213164,China)

机构地区：[1]常州工业职业技术学院数字商务学院,江苏常州213164

出　　处：《常州信息职业技术学院学报》2025年第1期46-52,共7页Journal of Changzhou College of Information Technology

基　　金：2024年江苏高校哲学社会科学研究一般项目“基于中介变量法的农村电商对统筹推动乡村振兴与减贫的作用机制研究”(2024SJYB0981)。

摘　　要：针对高校跨境电商课程与乡村振兴战略融合不足的现状,深入探讨了基于乡村振兴战略的跨境电商课程教学改革策略。通过分析海关数据及《关于推动农村电商高质量发展的实施意见》等政策文件,并结合乡村振兴战略的实际需求,提出了针对性的教学改革策略。研究结果显示,实施这些策略有望优化高校跨境电商课程设计、改进教学方法、强化师资力量,从而培养符合市场需求的跨境电商人才。这些人才将为乡村振兴战略提供智力支持,推动农产品市场拓展,促进农民创业、就业与增收,为乡村振兴带来新的发展机遇与动力。In view of the insufficient integration of cross-border e-commerce courses in colleges and universities with the rural revitalization strategy,this paper explores the teaching reform strategy of cross-border e-commerce courses based on the rural revitalization strategy.By analyzing customs data and policy documents such as the"Implementation Opinions on Promoting the High-quality Development of Rural E-commerce",combined with the actual needs of the rural revitalization strategy,targeted teaching reform strategies are proposed.The results show that the implementation of these strategies is expected to optimize the design of cross-border e-commerce courses in colleges and universities,improve teaching methods and strengthen teaching staff,so as to cultivate cross-border e-commerce talents in line with market demand.These talents will provide intellectual support for the rural revitalization strategy,promote the expansion of agricultural product markets,enhance farmers′entrepreneurship,employment and income,and bring new development opportunities and impetus to rural revitalization.

关 键 词：跨境电商课程 乡村振兴战略 教学改革策略 

分 类 号：F713.36-4[经济管理—产业经济]