Sora类文生视频模型驱动主流意识形态视觉叙事的困境及突破之道  

The Dilemma of Visual Narratives of Mainstream Ideology driven by Sora Text-to-Video Model and the Countermeasures

作　　者：杨章文 Yang Zhangwen

机构地区：[1]上海大学马克思主义学院 [2]上海大学马克思主义学院国家文化安全中心

出　　处：《理论月刊》2025年第3期15-25,159,共12页Theory Monthly

基　　金：上海市社会科学规划青年课题“网络意识形态治理的智能化转向及其实践路径研究”(2022EKS011)。

摘　　要：主流意识形态视觉叙事不仅是创新我国意识形态工作的可靠支点,也是应对由Sora类文生视频模型引发的信息传播模式变革、廓清西方意识形态渗透“迷雾”的重要路径。在文生视频时代,主流意识形态视觉叙事本然在于复归感性的对象性活动本位,实然在于建构虚实共生的沉浸场景,应然在于实现技术驱动下的价值引领。基于“认知—情感—意动”理论的视角,Sora类文生视频模型驱动主流意识形态视觉叙事正面临着认知模式原子化、情感询唤虚拟化、意动行为畸形化的现实困境。破解主流意识形态视觉叙事的现实之困,实现叙事过程中的“知情意行同构”,应循守“致知”“激情”“诚意”“励行”的实践逻辑。其中,“知”重在筑牢认知高度,“情”力在追求情感温度,“意”旨在提升思想厚度,“行”意在突出实践力度,只有四者之间互动融合,才能不断优化主流意识形态视觉叙事的实践路径。Visual narratives of mainstream ideology is not only a reliable foundation for innovations in China's ideological work,but also an important path to cope with the change of information dissemination modes triggered by the Sora text-to-video model and to clarify the mysteries of Western ideological penetration.In the text-to-video era,visual narratives of mainstream ideology naturally return to the core of“perceptual object activity”.It is to construct the immersive scene of visual-real symbiosis,and should lie in the realization of technology-driven value leadership.Based on the perspective of“cognition-emotionintention”theory,visual narratives of mainstream ideology driven by Sora text-to-video model is facing the realistic dilemma of cognitive atomization,virtual emotional inquiry,and intentional behavior deformity.In order to break the realistic dilemma of visual narratives of mainstream ideology and realize the“isomorphism of knowledge,emotion,intention and behavior”in the narration,we should logically practice the principles of“knowledge”,“passion”,“sincerity”,and“action”.Among them,“knowledge”focuses on improving the cognitive level,“passion”emphasizes the emotional strength,“intention”enhances the intellectual depth,and“action”highlights the practical effectiveness.Only through the interaction and integration of the four principles can we optimize the practical paths towards visual narratives of mainstream ideology.

关 键 词：SORA 文生视频模型 主流意识形态 视觉叙事 “认知—情感—意动”理论 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程] D64[自动化与计算机技术—控制科学与工程]