某三甲公立医院“中央厨房”宣传工作模式探析  

Exploration of the"central kitchen"publicity model in a Grade III public hospital

作　　者：王丽丽 张雪萌 李云 柳芳超 潘军华 WANG Lili;ZHANG Xuemeng;LI Yun;LIU Fangchao;PAN Junhua(Beijing Chest Hospital,Capital Medical University,Beijing,100049,PRC)

机构地区：[1]首都医科大学附属北京胸科医院,北京市100049 [2]不详

出　　处：《中国医院》2025年第4期101-104,共4页Chinese Hospitals

基　　金：北京市医院管理中心党委2023年自选党建研究课题(医管党2023-20)。

摘　　要：创新公立医院宣传工作模式的理念是顺应新媒体时代传播规律、提升医院宣传工作效率与效果的重要手段。北京市某三甲公立医院将“中央厨房”理念引入医院宣传工作,从“一次策划、一次采集、多种生成、多元传播”全流程进行创新实践。通过实际应用,在宣传工作中实现了优化科室沟通机制、降低人力与时间成本、改进信息处理模式以及提升内容传播效率的目标。Innovating the publicity model of public hospitals aligns with the communication patterns of the new media era,enhancing the efficiency and effectiveness of hospital publicity efforts.A Grade III public hospital in Beijing introduced the"central kitchen"concept into its publicity work,implementing innovative practices through the entire process of"one-time planning,one-time collection,multi-form production,and multi-channel dissemination."Practical application of this model has optimized departmental communication mechanisms,reduced labor and time costs,improved information processing efficiency,and enhanced content dissemination effectiveness.

关 键 词：医院宣传 公立医院 宣传工作 中央厨房 

分 类 号：R197.3[医药卫生—卫生事业管理]