数据故事视角下公共数字文化服务用户认知图式模型构建研究  

Public Digital Cultural Service User Cognitive Schema Model:From the Perspective of Data Story

作　　者：张艳丰[1] 王艺卓 刘润宇 洪闯 陈为东 ZHANG Yanfeng;WANG Yizhuo;LIU Runyu;HONG Chuang;CHEN Weidong(School of Public Management,Xiangtan University,Xiangtan 411105,China;School of Business Administration,South China University of Technology,Guangzhou 510641,China;School of Management Science and Engineering,Anhui University of Finance and Economics,Bengbu 233030,China)

机构地区：[1]湘潭大学公共管理学院,湖南湘潭411105 [2]华南理工大学工商管理学院,广东广州510641 [3]安徽财经大学管理科学与工程学院,安徽蚌埠233030

出　　处：《情报科学》2024年第8期86-95,共10页Information Science

基　　金：国家社科基金青年项目“数字乡村背景下农村医疗健康信息协同与智慧服务模式研究”(22CTQ023)

摘　　要：【目的/意义】数据故事的多元特质使公共数字文化构成富有联系的信息组块,促进用户认知的发展与深化,有助于实现公共数字文化建设均衡性和可及性的目标。【方法/过程】本文融合皮亚杰图式理论和信息加工理论,探析数据故事作用下公共数字文化服务用户认知过程内在机理,厘清公共数字文化服务用户认知图式的共现关系及意义建构过程,并利用系统动力学构建公共数字文化服务用户认知图式模型。【结果/结论】为政府和公共数字文化服务机构解决用户多重认知障碍、优化公共数字文化服务系统设计、丰富数据故事的实践应用、促进用户由数据洞察向数据行动的转化提供新的思路。【创新/局限】运用图式理论构建用户认知图式模型揭示公共数字文化服务用户认知过程,但模型尚未进行实证检验。【Purpose/significance】The multiple characteristics of the data story make public digital culture form a rich information block,promote the development and deepening of user cognition,and help achieve the goal of balanced and accessible public digital culture construction.【Method/process】Integrating Piaget's schema theory and information processing theory,this paper explores the internal mechanism of the user cognitive process of public digital cultural services under the action of data stories,clarifies cooccurrence relationship of public digital cultural service users'cognitive schema and meaning construction process,and constructs the cognitive schema model by using system dynamics.【Result/conclusion】The model provides new ideas for the government and public digital cultural service institutions to solve the multiple cognitive barriers of users,improve the service level,optimize the design of public digital cultural service systems,enrich the practical application of data storytelling,and promote the transformation of users from data insight to data actions【.Innovation/limitation】The research uses schema theory to construct a user cognitive schema model to reveal the user cognitive process of public digital cultural services,but the model has not been empirically tested.

关 键 词：公共数字文化服务 用户认知图式模型 数据故事 图式理论 系统动力学 

分 类 号：G252.0[文化科学—图书馆学]