大数据杀熟行为的三重法律责任——基于个人消费信息特性的分析  

The Triple Legal Liabilities of Big Data Discriminatory Pricing--Analysis Based on the Characteristics of Individual Consumption Information

作　　者：费安玲 王楷文 Fei Anlingg;Wang Kaiwen

机构地区：[1]中国政法大学比较法学研究院 [2]中国政法大学民商经济法学院

出　　处：《数字法治》2025年第1期190-204,共15页DIGITAL LAW

摘　　要：大数据杀熟行为作为个人信息处理行为的一种,与其他类型的个人信息处理行为存在本质区别,其中的关键就是大数据杀熟行为处理的是个人消费信息而非其他类型的个人信息。个人消费信息较其他类型个人信息具有集个人属性和社会属性于一身的特点,正是这一特点使大数据杀熟行为不仅侵害了个人合法权益,也侵害了社会公共利益。于个人而言,其与大数据杀熟行为的行为人之间往往存在合同关系,而不得实施大数据杀熟行为是合同附随义务的内容,因而实施大数据杀熟行为应当承担违约责任。另外,大数据杀熟行为还侵害了个人的一般人格权,因此,实施大数据杀熟行为应当承担侵权责任。于社会而言,大数据杀熟行为侵害了普通消费者的合法权益,也损害了社会主义市场经济的正常运行,因而需要承担行政法上的相关责任。Big Data Discriminatory Pricing(BDDP)is distinct from other types of personal information processing behaviors because it processes personal consumption information rather than other types of personal information.Compared with other types of personal information,personal consumption information integrates personal attributes and social attributes,and this makes BDDP infringe on not only legitimate rights and interests of individuals,but also public interests of society.For individuals,they usually have contractual relationships with BDDP actors.Therefore,not committing BDDP is the incidental obligations under the contract;to do otherwise,the actor should bear the liability for breach of contract.In addition,BDDP also infringes on the personality rights of individuals and should bear tort liability.As far as society is concerned,BDDP should bear the relevant responsibility under administrative law for infringing upon the legitimate rights and interests of ordinary consumers as well as damaging the normal operation of the socialist market economy.

关 键 词：大数据杀熟 个人信息保护 消费者权益保护 算法歧视 法律责任 

分 类 号：D92[政治法律—法学]