论全媒体内嵌中华优秀传统文化传承传播的价值释义、要旨和路径  

The Value Interpretation,Purpose and Path of the Inheritance and Communication of Fine Traditional Chinese Culture Embedded in Omnimedia

作　　者：彭德莲 彭雪容 Peng Delian;Peng Xuerong(School of Marxism,Beijing Normal University,Beijing 100975;School of Marxism,Sichuan International Studies University,Chongqing 400031)

机构地区：[1]北京师范大学马克思主义学院,北京100875 [2]四川外国语大学马克思主义学院,重庆400031

出　　处：《理论观察》2025年第3期124-129,共6页Theoretic Observation

基　　金：2023年重庆市教委人文社科项目“高校思想政治理论课体验式实践教学创新研究”(23SKS Z035)。

摘　　要：当前全媒体不断趋向智能化,已嵌入并影响人民的日常生活和精神文化生活。借以全媒体的功能作用,优秀传统文化传承传播有了新的发展面向。因此,优秀传统文化以何传承传播与何以传承传播的命题,从生活器物、规约规章和思想精神窥析或可明了命题边界。从物质文化到精神文化的视域迁移,仰赖全媒体之术传承传播优秀传统文化要遵循术道相依、文以载道,以人为本、服务人民的要求,在短频快中把握新旧、快慢更迭。文化是人的本质力量的对象化,人既是出发点也是目的地。因而,在全媒体内嵌中华优秀传统文化传承传播路径上,平衡文化传承传播内容供需的两端,强化多元文化传承传播队伍建设,打造共商、共建、共享和共治的传承传播情境,这理当是重要的路径之选。Currently,the omnimedia has been tending to be intelligent,and has been embedded in and influenced people's daily life in spiritual and cultural life.With the function of omnimedia,the transmission and dissemination of fine traditional culture has a new basis.Therefore,to analyse the proposition of how and why fine traditional culture is inherited and disseminated,the boundaries of the proposition can be clarified by looking at the artifacts of life,rules and regulations,and ideology and spirit.With the vision migration from the material culture to the spiritual culture,relying on the of omnimedia inheritance and dissemination of fine traditional culture should follow the requirements of adhering to the art of interdependence,literature to the world,people-oriented,service to the people,and to grasp the old and the new,fast and slow change in the short frequency.Culture is the objectification of the essential power of man,and man is both the starting point and the purpose.Therefore,on the path of transmission and dissemination of fine Chinese traditional culture embedded in the omnimedia,balancing the supply and demand of cultural transmission and dissemination content,strengthening the construction of multicultural transmission and dissemination teams,and creating a situation with common discussion,common construction,sharing and common governance of transmission and dissemination,should be an important path choice.

关 键 词：全媒体 优秀传统文化 赋能 以人为本 

分 类 号：G124[文化科学]