2024年全球电影产业:观众流变、技术革新与市场重组  

Global Film Industry in 2024:Shifts in Audience,Technological Innovation,and Market Restructuring

作　　者：彭侃 谢沛东 Peng Kan;Xie Peidong

机构地区：[1]北京师范大学艺术与传媒学院 [2]爱尔兰都柏林大学信息与传播学院

出　　处：《电影艺术》2025年第2期60-70,共11页Film Art

摘　　要：2024年,全球电影市场未能延续前两年的复苏势头,具有全球吸引力的影片减少,拖累了整体票房表现。动画片和恐怖片风靡国际市场,折射观众结构及审美潮流变化;电影创作加速运用人工智能生成内容,但法律规范和行业规则函须建立;流媒体平台和金融资本对电影业的侵袭加剧,制片公司的结构变化对电影创新活力产生了负面影响。创作出更多优质电影,进一步寻求影院和流媒体平台和平相处、互相促进之道,可能将是推动未来全球电影产业持续增长的主要解法。In 2024,the global film market failed to maintain the recovery momentum of the previous two years.Due to the impact of the Hollywood strike in 2023,many blockbuster production and release plans were disrupted,leading to a decrease in globally appealing films and a drag on overall box office performance.Animated films and horror movies dominated the international market,reflecting changes in audience demographics and aesthetic trends.The use of AlGC in film creation accelerated,but legal regulations and industry rules need to be established.The intrusion of streaming platforms and financial capital into the film industry intensified,with increasingly massive,monopolistic,and financialized company structures negatively affecting film innovation and vitality.Creating more high-quality films that are considered"must-see"by audiences and further seeking ways for cinemas and streaming platforms to coexist and mutually promote each other may be key to driving the sustained growth of the global film industry in the future.

关 键 词：票房 好莱坞 人工智能生成内容 流媒体平台 电影产业 

分 类 号：J90[艺术—电影电视艺术]