开封文旅文创融合发展路径探究  

Research on the High-quality Development Path of Kaifeng Culture,Tourism,Culture and Innovation Integration

作　　者：常卫锋[1] CHANG Weifeng(Tourism Department,Kaifeng University,Kaifeng 475004,Henan)

机构地区：[1]开封大学文旅学院,河南开封475004

出　　处：《开封大学学报》2024年第4期17-21,共5页Journal of Kaifeng University

基　　金：河南省高等学校重点科研项目计划“河南文旅文创融合高质量发展研究”(23B790024);开封市科技局软科学研究计划项目“创新科技赋能开封沉浸式文旅高质量发展研究”(2304051)的阶段性成果。

摘　　要：河南省委、省政府将文旅文创融合战略确定为“十大战略”之一,推动文旅文创成支柱产业。近年来,开封坚定文化自信、增强历史自觉、精心谋划设计,坚持创意创新,努力打造全省文旅文创高地,争当全国文旅文创融合发展的排头兵。在文旅文创融合发展方面,开封“点线面”三维发力,实现突破。特别是在宋文化的内涵挖掘、活化利用、品牌打造等方面取得了新成效。但与此同时,开封也面临产业转型、文旅深度融合高质量发展的现实任务,亟需在超级文旅IP打造、业态培育、科技赋能等新赛道持续发力。The integration strategy of culture,tourism,culture and creativity has been identified as one of the“Top Ten Strategies”in Henan Province,which is an important guarantee for promoting the development of the cultural tourism,culture and creativity industry into a pillar industry.In recent years,Kaifeng has strengthened its cultural confidence,enhanced its historical consciousness,carefully planned and planned,adhered to creative innovation,and strived to build a cultural tourism and creative highland in the province,striving to become a pioneer in the integrated development of cultural tourism and creative industries in the country.The three-dimensional development of Kaifeng’s integration of culture,tourism,culture,and creativity has achieved breakthroughs.Especially in the exploration,revitalization,and branding of the connotation of Song culture,new achievements have been made.At the same time,it also faces the practical task of industrial transformation and high-quality development of deep integration of culture and tourism.It is urgent to continue to make efforts in new tracks such as creating super cultural and tourism IPs,cultivating business formats,and empowering technology.

关 键 词：开封市 文旅文创融合 高质量发展 路径 

分 类 号：F592[经济管理—旅游管理]