开封特色文创设计衍生产品开发路径探究——以宋代陶模为例  

Research on the Development Path of Derivative Products of Kaifeng Characteristic Cultural and Creative Design--Take the Song Dynasty Pottery Model as an Example

作　　者：康玮哲 魏威[2] KANG Weizhe;WEI Wei(College of Innovation and Entrepreneurship,Kaifeng University,Kaifeng 475004,Henan;Department of Public Art Teaching and Research,Kaifeng University,Kaifeng 475004,Henan)

机构地区：[1]开封大学创新创业学院,河南开封475004 [2]开封大学公共艺术教研部,河南开封475004

出　　处：《开封大学学报》2024年第4期87-91,共5页Journal of Kaifeng University

基　　金：2023年度开封市哲学社会科学规划调研课题“开封特色文创设计衍生品开发路径研究——以宋代陶模为例”(ZXSKGH-2023-0493);2024年度河南省高等学校重点科研项目“职业教育赋能河南农村创新创业带头人培育路径研究”(24B630016)。

摘　　要：宋代陶模是来自民间手工艺者的艺术品,反映了宋人独特的审美、民俗信仰及民俗事象。随着商品经济的发展、文化传播与娱乐活动的增多,宋代陶模的工具属性逐渐消失,陶模变成一种集审美、教化、娱乐等功能于一体,深受民众喜爱的玩具,由此形成了宋代独有的一种民俗文化现象。开封大学大观艺术博物馆作为宋代陶模的集中展示地,积极践行推动中华优秀传统文化创造性转化与创新性发展的理念,以市场需求为导向,遵循以内容为核心的原则,利用互联网传播技术,打造以宋代陶模为原型的IP形象,并以此为蓝本,进行文创产品的开发与设计,实现了社会效益与经济效益双提升。The Song people used unique aesthetics,folk beliefs and folk customs to create the birth of Song Dynasty pottery molds.In order to meet the needs of commodity economy development,cultural dissemination and entertainment,the tool attributes of the Song Dynasty pottery mold gradually disappeared,and became a traditional toy integrating aesthetics,education,entertainment and other functions,which was deeply loved by the people,thus forming a unique folk cultural phenomenon in the Song Dynasty.As a centralized display place of pottery models in the Song Dynasty,the Daguan Art Museum of Kaifeng University is a model for the innovative development and creative transformation of excellent traditional Chinese culture.The museum actively creates an IP image based on the Song Dynasty pottery model,and uses it as a blueprint for the development and design of cultural and creative products.It follows the principle of taking content as the core,market demand as the guide,and using Internet communication technology to achieve a win-win situation between culture and economy.

关 键 词：博物馆IP 宋代陶模 开发策略 开发路径 

分 类 号：J524.1[艺术—艺术设计]