中国平台经济新质形态的演进脉络与发展趋向研究  

The Evolutionary Trajectory and Development Trends of New Qualitative Forms in China's Platform Economy

作　　者：冯宗泽 FENG Zongze

机构地区：[1]中央宣传部电影数字节目管理中心,北京100045

出　　处：《福建师范大学学报(哲学社会科学版)》2025年第2期65-72,169,共9页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：国家社会科学基金青年项目“国有企业发展新质生产力重要作用研究”(24CKS041)。

摘　　要：在平台经济被正式纳入新质生产力范畴之际,如何通过深入分析挖掘平台经济的核心属性,开展平台经济新质形态和发展趋势研究,是当前平台经济相关研究中一个重要且紧迫的课题。平台经济演进过程中,宏观层面以“数字化”技术逻辑为标志,划分了不同发展阶段;微观层面,“媒介化”则在特定技术条件下,决定了平台经济通过自组织方式构建自身生态系统的路径,形成了平台经济演进的媒介逻辑。从媒介视角来看,平台经济已经完成了从传统单边市场逐渐发展为典型多边市场的发展阶段,智能媒介生态平台作为平台经济演进的新质形态,正成为信息传播和媒介组织互动的核心。智能媒介生态平台以数据资源为新动能,以平台企业为产业基础受“常态化监管”是必然趋势。Given the platform economy's official recognition as a new productive force,it is imperative to conduct thorough analyses to uncover its fundamental attributes and to study its evolving forms and growth trajectories,as these are pivotal tasks in contemporary platform economy research.From an evolutionary perspective,the technological logic represented by“digitalization”defines the stage-specific characteristics of the platform economy at the macro level,while“mediatization”determines,at the micro level,how the platform economy constructs its ecosystem through self-organization under given technological conditions.This interplay constitutes the media-driven logic of the platform economy's evolution.From a media perspective,the platform economy has transitioned from traditional unilateral markets to a typical multilateral market structure,with the intelligent media ecosystem platform emerging as its new qualitative form.Intelligent media ecosystem platforms,with data resources as their new driving force and platform enterprises as their industrial foundation,are inevitably subject to“normalized regulation”as an institutional imperative.

关 键 词：平台经济 数字化 媒介化 人工智能 新质生产力 

分 类 号：F49[经济管理—产业经济]