自在意义的生成:娱乐媒介使用的日常实践与认知涌现  

The Generation of Effortless Meaning:Daily Practices and Cognitive Emergence in Entertainment Media Use

作　　者：晏青[1] 郭京 YAN Qing;GUO Jing

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《福建师范大学学报(哲学社会科学版)》2025年第2期86-100,170,共16页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：国家社会科学基金后期资助项目“数字时代中国粉丝文化形态与治理研究”(23FXWB017)。

摘　　要：娱乐媒介使用成为人们日常生活中的重要组成部分,影响着人们的生活实践,形塑了个体的认知景观。娱乐媒介通过提供“全时陪伴”的媒介服务、“鲜活多样”的媒介内容以及“自由互动”的媒介联结,为用户创造了一个“自在空间”,使其在身心自由的状态下享受视听内容带来的感官愉悦与多元资讯。娱乐媒介不仅满足了用户的即时娱乐需求,还在潜移默化中向人们传递特定的价值观念,生成关涉人生、现实、情感等维度的“自在意义”,帮助个体在快节奏生活中找到情感支持与心理抚慰。在这个过程中,用户不仅得以消遣,还生成一种无需刻意思考、在潜意识中浮现的意义感知,实现“认知涌现”。数字化娱乐时代个体意义生产与建构的过程,揭示了娱乐媒介区别于重大事件、典型媒介内容等孤立接受机制的意义生成方式,有利于更全面地理解媒介的意义与价值逻辑。Entertainment media use has become an indispensable component of people's daily lives,influencing their lived practices and reshaping the cognitive landscapes of individuals.Through its provision of“round-the-clock companionship”via media services,“vibrant and varied”media content,and“unrestricted interactive”media connections,entertainment media creates an“autonomous space”for users,enabling them to experience sensory pleasure and access multivariate information from audiovisual content in a state of physical and mental liberation.Entertainment media not only fulfills users'immediate entertainment needs but also subtly conveys positive values,thereby generating“effortless meaning”that encompasses dimensions of human existence,reality,and emotionality.This meaning provides emotional support and psychological comfort for individuals navigating a fast-paced modern life.In this process,users not only find recreation but also generate a spontaneous,subconscious emergence of meaning perception,realizing“cognitive emergence”.The process of individual meaning production and construction in the digital entertainment era reveals a way of meaning generation that distinguishes entertainment media from isolated reception mechanisms tied to major events and typical media content,which is conducive to a more comprehensive understanding of media's significance and value logic.

关 键 词：娱乐传播 短视频 社交媒体 日常生活 自在意义 

分 类 号：G206[文化科学—传播学]