智媒时代图像叙事的算法逻辑与文化表征——兼及Sora的影像传播及其权力想象  

The Algorithmic Logic and Cultural Representation of Image Narration in the Age of Intelligent Media--With a Reference to Sora's Visual Communication and Its Power Imagination

作　　者：张伟[1] ZHANG Wei

机构地区：[1]广东外语外贸大学阐释学研究院,广东广州510420

出　　处：《福建师范大学学报(哲学社会科学版)》2025年第2期127-137,171,共12页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：教育部人文社会科学研究规划项目“算法传播与数字时代文学批评的范式转型研究”(23YJA751019)。

摘　　要：作为图像表征场域新的技术话语,算法对图像叙事的介入体现在图像生产与传播两个维度。就生产而言,算法创构了数字图像的普遍模式,使得拟像生产更为自主与便捷,同时也改变了传统图像叙事的“纯可视性”,使得操控图像叙事更为可能。就图像传播而言,算法推动了图像叙事的“趣味化”定制、促进了对图像信息的深度接受、创新了图像叙事的价值评价体系,也强化了图像叙事的劝服效应。消费意识与日常生活审美化作为图像叙事算法实践的底层逻辑与文化动因,从社会语境层面铺垫了图像表征场域算法传播的运行框架,赋能图像叙事的算法实践。考察图像叙事的算法逻辑,不仅是对智媒时代图像叙事技术本质的深层聚焦,对审议Sora这一算法图像先锋性的艺术实践及其权力表征同样具有参考意义。As a new technological discourse in the field of image representation,the intervention of algorithms in image narration is reflected in the dual dimensions of image production and dissemination.In terms of production,algorithms establish a universal paradigm for digital images,making the production of simulated images more autonomous and accessible,while also transforming the“pure visibility”of traditional image narration,thereby increasing the potential for narrative manipulation.In terms of image dissemination,algorithms facilitate the“fun-oriented”customization of image narration,enable in-depth reception of image information,innovate the value evaluation system of image narration,and strengthen its persuasive effects.Consumer consciousness and the aestheticization of daily life serve as the underlying logic and cultural motivation for the practice of image narration algorithms,providing a socio-contextual operational framework for algorithmic dissemination within the field of image representation and empowering algorithmic practices in image narration.Examining the algorithmic logic of image narration is not only a deep focus on the technological essence of image narration in the age of intelligent media but also holds significant reference value for deliberating on Sora's pioneering artistic practices in algorithmic imaging and its representation of power.

关 键 词：算法传播 算法逻辑 图像叙事 视觉文化 智媒时代 人工智能 SORA 

分 类 号：G206[文化科学—传播学]