大学生返乡创业研究热点与趋势分析——基于乡村振兴背景的文献计量分析  

Research Hotspots and Trend Analysis of College Students’Returning Home to Start a Business:Bibliometric Analysis in the Context of Rural Revitalization

作　　者：麦鹏汝 李沐纯[1,2] Mai Pengru;Li Muchun(Department of Tourism Management,South China University of Technology,Guangzhou,Guangdong 510006,China;Key Laboratory of Digital Village and Sustainable Development of Cultural Tourism,South China University of Technology,Guangzhou,Guangdong 510006,China)

机构地区：[1]华南理工大学旅游管理系,广东广州510006 [2]华南理工大学数字乡村与文旅可持续发展重点实验室,广东广州510006

出　　处：《湖北工程学院学报》2025年第2期118-128,共11页Journal of Hubei Engineering University

基　　金：2024广东省哲学社会科学创新工程项目“数字化赋能岭南传统村落保护的方法与路径研究”(GD24WTCXGC05);2023广东省研究生学位与研究生教育改革研究项目“交叉融合视域下旅游管理专业研究生产教融合培养机制与路径”(2023JGXM_006)。

摘　　要：大学生返乡创业在推动乡村振兴中扮演着重要角色,为乡村发展注入了新的活力。使用Citespace软件的知识图谱可视化分析,对2017—2024年中国知网数据库中收录的730篇大学生返乡创业研究文献进行系统回顾和全面分析。研究结果显示,该领域研究方法以定性为主,定量为辅。研究总体分为快速增长和稳定发展两个阶段,研究者和研究机构间的合作尚不紧密,暂未形成核心研究群。研究主要集中在乡村振兴视域下返乡大学生创新创业、创业教育、创业意愿、创业模式、创业困境与对策等方面,未来研究关注点在于大学生创业的培养机制、产业结构及乡土情怀。为促进该领域研究,需加强多学科、多领域交叉融合研究,有效支持和引导大学生返乡创业,不断丰富大学生返乡创业实践路径。College students’returning home to start a business plays an important role in promoting rural revitalization and injects new vitality into rural development.Using the knowledge map visualization analysis of Citespace software,this paper systematically reviews and comprehensively analyzes 730 research literatures on college students’returning home to start a business from 2017 to 2024 in the database of China National Knowledge Infrastructure.The results show that the research in thisfield mainly focuses on qualitative research followed by quantitative one.From the perspective of rural revitalization,the research methods of returning college students’innovation and entrepreneurship,entrepreneurship education,entrepreneurship willingness,entrepreneurship mode,entrepreneurship dilemma and countermeasures are mainly qualitative and supplemented by quantitative researches,wuhich is divided into two stages:rapid growth and stable development.The cooperation between researchers and research institutions is not close and the core research group has not yet been formed.

关 键 词：大学生 返乡创业 研究热点 

分 类 号：F323.6[经济管理—产业经济]