用户持续使用移动健身应用的关键影响因素识别  

Identification of key factors influencing continue usage intention of mobile fitness applications

作　　者：薛奕曦[1] 张笑颜 于馨然 惠逢乐 Xue Yixi;Zhang Xiaoyan;Yu Xinran;Hui Fengle(School of Management,Shanghai University,Shanghai 200444,China)

机构地区：[1]上海大学管理学院,上海200444

出　　处：《河南师范大学学报(自然科学版)》2025年第3期88-95,共8页Journal of Henan Normal University(Natural Science Edition)

基　　金：上海市科委软科学基金(23692107000).

摘　　要：面对激烈的市场竞争,如何提高各类移动健身应用(mobile fitness application,MFA)的“用户留存”已经成为MFA运营商所面临的主要问题.基于信息系统持续使用的相关文献,引入信息期望、社交期望、易用期望和转换成本4个影响变量,构建了一个双中介的检验模型.基于310名MFA用户调查数据,构建分层回归模型并采用SPSS 26.0和AMOS 26.0对研究模型进行检验.研究结果表明:3种期望确认与转换成本均对用户的持续使用意愿产生直接显著的正向影响;3种期望还通过感知有用性、满意度的中介作用,间接影响用户持续使用意愿.研究结果为MFA运营商提高用户黏性提供了理论支持和相关建议.Faced with fierce market rivalry,enhancing"user retention"has become a primary concern for various mobile fitness application(MFA)operators.Drawing on relevant literature in the field of information systems continuance,this paper introduces four influencing variables-information expectation,social expectation,usability expectation,and switching costs and constructs a dual-mediation research model.Utilizing survey data from 310 MFA users,a hierarchical regression model was constructed and tested using SPSS 26.0 and AMOS 26.0.The results indicate that the three expectations and switching costs all have a direct and significant positive impact on the user's continue usage intention,the three expectations also indirectly affect users'continue usage intention through the mediating effect of perceived usefulness and satisfaction.This study provides theoretical support and relevant recommendations for MFA operators aiming to enhance user stickiness.

关 键 词：移动健身应用 持续使用意愿 期望确认度 转换成本 

分 类 号：O213[理学—概率论与数理统计] C931[理学—数学]