线上体育赛事的发展特征、现实困境与优化路径  

Developmental Characteristics,Practical Dilemmas,and Optimization Pathways of Online Sports Events

作　　者：瞿依婷 刘蔚宇 黄海燕 QU Yiting;LIU Weiyu;HUANG Haiyan(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;Postdoctoral Research Center,Beijing Sport University,Beijing 100084,China;School of Management,Beijing Sport University,Beijing 100084,China)

机构地区：[1]上海体育大学经济管理学院,上海200438 [2]北京体育大学博士后流动站,北京100084 [3]北京体育大学管理学院,北京100084

出　　处：《体育科研》2025年第2期88-96,104,共10页Sport Science Research

基　　金：国家体育总局决策咨询研究重点项目(2023-B-02)。

摘　　要：伴随体育赛事发展步入数字化转型的新阶段,线上体育赛事逐渐成为体育赛事发展的新形态与新亮点。线上体育赛事借助互联网、人工智能等高新技术,有效丰富了健身场景,推动了体育参与的智能化、创新化、广泛化发展,对建设体育强国具有积极意义。从政府体育部门、办赛方和参赛者三方主体的角度出发对线上体育赛事展开系统分析,发现:①线上体育赛事与数字化技术相互促进,具有独特的功能和价值,且其管理具有一定的特殊性;②线上体育赛事存在相关定义和边界亟待明确、赛事标准和规范有待建立、赛事运营模式有待完善等现实困境;③加快形成规范与发展并重的赛事发展理念、进一步明确线上体育赛事的定义和边界、构建线上体育赛事规范管理体系、提升赛事运营水平与参赛者体验,是优化线上体育赛事发展的关键路径。With the advancement of sports events into a new era of digital transformation,online sports events have gradually emerged as a new and prominent form in the development of sports.Leveraging high-end technologies such as the Internet and AI,online sports events have effectively enriched the fitness landscape,promoted intelligent,innovative,and extensive participation in sports.Online sports events are of significant importance in building a sporting power.The research conducted a systematic analysis of online sports from the three parties,namely government sports departments,event organizers,and participants,and found that:(1)Online sports events are characterized by their synergistic relationship with digital technology,distinctive event functions and values,and the unique particularities of event management;(2)Practical challenges of online sports events include the need for clear definitions and boundaries,establishment of event standards and norms,as well as improvement in event operation mode;(3)The key approach to optimizing the development of online sports events lies in accelerating the formation of an event development philosophy that emphasizes both regu-lation and growth equally.This involves further clarification on definitions and boundaries of online sports events,establishment of standardized management systems,improvement of event operation management,and enhancement of participant experience.

关 键 词：线上体育赛事 数字体育 体育管理 体育数字化 

分 类 号：G80-05[文化科学—运动人体科学]