彭阳朝那鸡特色产业电商平台发展调查研究  

Pengyang Chao Chicken Characteristic Industry E-commerce Platform Development Investigation

作　　者：邓祝源 张雅雯 安斯渊 哈梅芳[1] Deng Zhuyuan;Zhang Yawen;An Syuan;Ha Meifang(Ningxia University,Yinchuan,Ningxia 750021,China)

机构地区：[1]宁夏大学,宁夏银川750021

出　　处：《新潮电子》2025年第6期133-135,共3页

基　　金：宁夏大学大学生创新创业训练计划项目资助(G202410749013)。

摘　　要：随着消费市场升级和消费者对健康食品的日益关注,地方特色农产品成为市场新宠。彭阳朝那鸡是宁夏的特色农产品之一,在当前经济形势下,传统的销售模式使其难以走向更广阔的市场。本文从消费者角度出发,通过访谈和问卷调查法对彭阳朝那鸡电商发展展开调研,获取相关资料并分析,为朝那鸡发展电商平台及线上线下结合的销售模式提供借鉴。With the upgrading of the consumer market and the increasing attention of consumers to health food,local agricultural products have become the new darling of the market.Pengyang Chaona chicken is one of the special agricultural products in Ningxia,the traditional sales mode makes it difficult to go to a wider market.Starting from consumers,this paper uses interviews and questionnaires to investigate the development of Pengyang Chaonaji's e-commerce,obtain relevant information and analyze it,and provide reference for Chaonaji's e-commerce platform and sales model combining online and offline.

关 键 词：朝那鸡 电商 农产品 调研分析 

分 类 号：F32[经济管理—产业经济]