贵州“村超”对乡村体育赛事项目发展的经验及启示  

Experience and Inspiration of Guizhou's"Village Super League"on the Development of Rural Sports Events

作　　者：彭梓恒 PENG Ziheng(School of Physical Education,Chengdu Sport University,Chengdu,Sichuan Province,610000 China)

机构地区：[1]成都体育学院体育教育学院,四川成都610000

出　　处：《当代体育科技》2025年第5期84-88,共5页Contemporary Sports Technology

摘　　要：贵州“村超”体育赛事凭借其浓厚的本土气息与独特的办赛风格迅速在网络上走红,并吸引了社会各界以及其他乡村体育赛事举办方的广泛关注。该文采用文献资料法、逻辑分析法、个案研究法等研究方法,以贵州“村超”为具体案例,深入分析了其对乡村体育赛事项目发展的经验与启示。贵州“村超”的发展经验主要体现在:协同区域文化特色,有力助推文旅融合发展;充分发挥“乡愁”文化的黏性,有效促进全民参与,加强集体认同感;紧密结合新型传媒手段,成功打造特色体育品牌。其对乡村体育赛事项目发展的启示包括:应结合区域文化特色,夯实农村体育发展的基础;积极举办大众体育赛事,促进全民参与,倡导村民干部自主自办赛事;整合地方独特资源,着力打造具有乡村特色的体育品牌;充分利用智慧科学技术,搭建多媒体宣传矩阵,扩大赛事影响力。Guizhou"Village Super League"sports event quickly became popular on the internet with its strong local flavor and unique hosting style,attracting widespread attention from all sectors of society and other rural sports event organizers.This paper uses research methods of literature review,logical analysis,case study,and takes the"village super league"in Guizhou as an example to analyze in depth the experience and inspiration of the"Village Super League"for the development of rural sports events.Development experience of Guizhou"Village Super League"is mainly reflected in:Collaborating with regional cultural characteristics to effectively promote the integrated development of culture and tourism;Giving full play to the cultural stickiness of"nostalgia"to promote public participation,and strengthen collective identity;Closely combining with the new media means to create distinctive sports brand successfully.Implications for the development of rural sports events includes:Consolidate the foundation of rural sports development by combining regional cultural characteristics;Actively organize mass sports events to promote the public participation,and advocate the villagers'cadres to organize their own events independently;Integrate unique local resources and focus on building sports brands with rural characteristics;Make full use of smart science and technology,build a multimedia publicity matrix,and expand the influence of the competition.

关 键 词：贵州“村超” 乡村体育 体育赛事项目 群众体育 

分 类 号：G812.7[文化科学—体育学]