基于联合分析法的科幻模型玩具设计  

Design of Science Fiction Model Toys Based on Conjoint Analysis Method

作　　者：王晚枫 黄黎清[1] 李明珠[1] WANG Wanfeng;HUANG Liqing;LI Mingzhu(Department of Industrial Design,Jiangsu University,Zhenjiang 212001,China)

机构地区：[1]江苏大学工业设计系,镇江212001

出　　处：《工业设计》2025年第3期24-28,共5页Industrial Design

摘　　要：文章运用联合分析法,探讨了科幻模型玩具的用户偏好度,并提出了契合国内现状的科幻模型玩具设计策略。通过对国内外科幻模型玩具研究现状的分析,结合问卷法与访谈法,文章归纳出了关键的设计要素,并精炼为视觉、背景、功能、交互四大维度。采用正交实验法,将各设计要素组合成不同样本。在用户对样本进行偏好度评分后,计算出各要素的重要度及其水平的效用值。基于此,文章提出了四维度的科幻模型玩具设计策略,并进行了实践应用。结果表明,联合分析法能够有效综合评估科幻模型玩具的多种影响因素,为设计师提供有力的设计辅助。The article uses the conjoint analysis method to explore the user preference of science fiction model toys and proposes design strategies for science fiction model toys that are in line with the current situation in China.By analyzing the current research status of science fiction model toys at home and abroad,combined with questionnaire and interview methods,this article summarizes the key design elements and refines them into four dimensions:visual,background,functional,and interactive.Using orthogonal experimental method,combine various design elements into different samples.After users rate the preference of the sample,calculate the importance and utility value of each element's level.Based on this,the article proposes a four-dimensional science fiction model toy design strategy and applies it in practice.The results indicate that the joint analysis method can effectively comprehensively evaluate various influencing factors of science fiction model toys,providing powerful design assistance for designers.

关 键 词：联合分析法 用户偏好度 科幻模型玩具 正交实验 

分 类 号：TB472[一般工业技术—工业设计]