乡村疗愈旅游多元共生模式服务设计研究  

Research on a Diverse Symbiotic Model for Rural Healing Tourism Service Design

作　　者：张路[1] 邓舒方 宋明亮[1] ZHANG Lu;DENG Shufang;SONG Mingiang(School of Architecture and Fine Arts,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]大连理工大学建筑与艺术学院,大连116024

出　　处：《工业设计》2025年第3期71-74,共4页Industrial Design

基　　金：科技部2023年度国家外国专家项目“资源依托型森林康养旅游区产品服务系统设计研究”(2023127015L)。

摘　　要：在健康中国与乡村振兴战略推动、民众放松身心的需求驱动下,乡村疗愈旅游蓬勃发展。该领域的发展面临着资源整合开发混乱、服务协同质量不高、市场拓展认知不足等问题。研究运用共生理论与服务设计理论,提出资源共用、体验共创、信息共享、系统共赢原则,构建包含共生服务框架、多元合作模式、服务系统平台等多元共生模式服务系统,以提升游客体验,推动乡村疗愈旅游的可持续发展,助力乡村振兴与旅游产业的升级。Policies such as Healthy China and Rural Revitalization strategy,as well as people's demand for physical and mental relaxation,jointly promote the development of rural healing tourism.However,in the course of its development,a litany of issues has surfaced,including haphazard resource integration and exploitation,subpar service collaboration quality,and tenuous market expansion cognition.Leveraging the symbiosis theory and service design theory,a set of principles has been propounded,namely,resource sharing,experience co-creation,information sharing,and system-wide mutual benefits.A multi-symbiotic service system is constructed,which incorporates the symbiotic service framework,diversified cooperation modalities,and comprehensive service system platform.This system is designed to enhance tourist experiences,promote the sustainable development of rural healing tourism,and contribute to the revitalization of rural areas and the upgrading of the tourism industry.

关 键 词：共生理论 乡村疗愈旅游 服务设计 

分 类 号：TU982.29[建筑科学—城市规划与设计]