基于AHP-EWM-TOPSIS法的适老化购物APP界面布局设计  

Interface Layout Design of an Aging Friendly Shopping APP Based on the AHP-EWM-TOPSIS Method

作　　者：张曦 吴会兰 战俊杰 ZHANG Xi;WU Huian;ZHAN Junjie(School of Architecture and Art Design,Hebei University of Technology,Tianjin 300132,China)

机构地区：[1]河北工业大学建筑与艺术设计学院,天津300132

出　　处：《工业设计》2025年第3期126-129,共4页Industrial Design

基　　金：河北工业大学基本科研业务费项目“数字智能视阈下河北省城市社区居家养老服务体验设计研究”(424132031)。

摘　　要：针对适老化购物APP界面布局设计缺乏有效评价标准的问题,文章从样式、交互、审美、满意度四个维度构建了适老化购物APP界面布局设计评价指标体系。以适老化京东APP“我的”界面设计为案例,通过组合设计要素,得到八种设计方案。采用层次分析法(AHP)和熵权法(EWM)对各个评价指标进行主、客观赋权,得到各指标的综合权重。采用逼近理想解的排序法(TOPSIS)进行实证,以确定最优的界面布局设计方案,对辅助界面布局设计优化与决策具有一定指导意义。In response to the lack of effective evaluation criteria for the interface layout design of aging friendly shopping apps,this article constructs an evaluation index system for the interface layout design of aging friendly shopping apps from four dimensions:style,interaction,aesthetics,and satisfaction.Taking the aging friendly JD APP"My"interface design as a case study,eight design schemes were obtained by combining design elements.Using Analytic Hierarchy Process(AHP)and Entropy Weight Method(EWM)to subjectively and objectively weight each evaluation indicator,and obtain the comprehensive weight of each indicator.The TOPSIS method,which approximates the ideal solution,is used for empirical analysis to determine the optimal interface layout design scheme,which has certain guiding significance for assisting interface layout design optimization and decision-making.

关 键 词：工业设计 AHP EWM TOPSIS 适老化 购物APP 界面布局 

分 类 号：TB472[一般工业技术—工业设计]