基于智能语音呼叫的客户自动营销系统的实现  

THE IMPLEMENTATION OF AUTOMATIC CUSTOMER MARKETING SYSTEM BASED ON INTELLIGENT CALLING

作　　者：吴瑞 Wu Rui(China United Communication Network Co.,Ltd.Wuxi Branch,Wuxi 214000,Jiangsu,China)

机构地区：[1]中国联合网络通信有限公司无锡市分公司,江苏无锡214000

出　　处：《计算机应用与软件》2025年第3期392-397,共6页Computer Applications and Software

摘　　要：客户传统营销主要采用人工呼叫,服务质量差,服务效率低,用户感知差,运营成本高,数据、业务和管理处于割裂状态。基于智能语音呼叫核心模块,结合目标客户管理模块、任务管理模块和统计分析模块,实现一套精准化、标准化和自动化的客户自动营销系统,覆盖从自动筛选目标客户,实施营销外呼,归集意向结果到反馈调整筛选规则的营销业务流程的全生命周期各个阶段,有效提升了营销精度和降低了营销成本。The traditional marketing of customers mainly adopts manual call,which has poor service quality,low service efficiency,poor user experience and high operation cost,while data flow,business flow,and management flow are isolated.Based on the intelligent voice call,combined with customer management module,task management module and statistical analysis module,an accurate,standardized and automatic customer marketing system is implemented to cover all stages from the screening of target customers,to the execution of marketing voice calls,to the feedback of intention result and to the adjustment of screening rules,which effectively improves the marketing accuracy and reduces the marketing cost.

关 键 词：智能外呼 语音交互 自动化 精准营销 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]